Animals Feel the Anguish of Destruction in this Wildlife Campaign
References: wwf.dk & ibelieveinadv
In the latest wildlife campaign by WWF Denmark, a series of posters was released with a series of animals showing their despair at the mass destruction of natural resources and deterioration of natural habitats on our planet.
The phrase "what on earth are we doing to our planet?" is written in bold on the images, making the viewer ask themselves the same question as they ponder the visual anguish of beloved animals. A lion, a polar bear and a chimpanzee are the main headliners of this advertising campaign, each displayed with their hands covering their eyes as though they are embarrassed or too afraid to see what is happening around them.
As this WWF wildlife campaign subtly points out though, we can only blame ourselves for our impact on our planet.
The phrase "what on earth are we doing to our planet?" is written in bold on the images, making the viewer ask themselves the same question as they ponder the visual anguish of beloved animals. A lion, a polar bear and a chimpanzee are the main headliners of this advertising campaign, each displayed with their hands covering their eyes as though they are embarrassed or too afraid to see what is happening around them.
As this WWF wildlife campaign subtly points out though, we can only blame ourselves for our impact on our planet.
Trend Themes
1. Mass Destruction Awareness - Disruptive innovation opportunity: Develop novel ways to raise awareness about the negative impact of mass destruction on natural resources.
2. Visual Communication for Environmental Conservation - Disruptive innovation opportunity: Create innovative visual campaigns to communicate the urgency of preserving natural habitats.
3. Emotional Connection with Wildlife - Disruptive innovation opportunity: Explore new ways to emotionally engage individuals with the plight of animals affected by human activities.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Develop unique advertising strategies that effectively communicate the urgency of environmental conservation.
2. Film and Animation - Disruptive innovation opportunity: Utilize animation and film techniques to generate emotional attachment and empathy towards wildlife preservation.
3. Technology and Social Media - Disruptive innovation opportunity: Leverage technology and social media platforms to reach a wider audience and foster environmental consciousness.
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