These August 2016 sports trends range from VR swimming lessons to female-empowering athlete ads that dispel common stereotypes related to women in sports. In addition to inspiring commercials and charitable sports brand initiatives, other standouts include art exhibitions that pay tribute to the history of basketball. Furthermore, the month's niche textile innovations are aiming to change the way sportswear is crafted and are also promoting sustainability.
Notable examples like recycled condom sportswear are environmentally conscious while boosting a wearer's level of performance while others -- like Nike's flexible and supportive sports bras -- are available in 29 inclusive sizes.
Additional August 2016 sports trends include affordable fitness tracker wearables and titanium running knives that are designed for those seeking a versatile tool while navigating the great outdoors.
Top 70 Sports Trends in August
69
Redesigned Snorkeling Masks
These Snorkeling Masks Make Practice Much Easier
68
Titanium Running Knives
The TRAK Was Made to Improve Female Running Safety
67
Connected Cycling Devices
'Beakor' Brings the Internet of Things to Urban Cyclists
66
Affordable Fitness Trackers
The Garmin Vívofit Fitness Band is Simple, Long-Lasting and Motivating
65
Bespoke Fitness Equipment
PENT. Creates Luxury Fitness Ware That Beautifies Gyms
64
Tree-Preserving Bike Racks
These Multi-Use Racks Help in Fighting the Mountain Pine Beetle Problem
63
Resuscitated Running Shoes
These Nike Running Shoes Revisit Classic Sportswear Constructions
62
Two-In-One Sports Bottles
Duothirst is the First Reusable Bottle That Can Hold Two Drinks At Once
61
Expansive Folding Canoes
The Onak Canoe Offers Room For Three People Plus Their Gear
60
Sprinter-Made Athletic Shoes
Olympian Allyson Felix Had a Hand Creating a Special Nike Design
59
Turbocharged Racing Drones
The Falcon FPV300 Helps You Stay Ahead Of the Competition
58
Multisport GPS Watches
The Suunto Spartan Ultra Watch is Designed For Versatile Athletes
57
Spontaneous Soda Ads
Coca-Cola's Ad With Jordan Spieth Takes a Creative Turn
56
Travel-Friendly Sportswear
Kim Jones Collaborated with Nike for a Line Designed for Rio Athletes
55
Spectacular Soccer Apparel
The New Liverpool Home Kit Promises Optimum Performance and Style
54
Supportive Sports Bras
The New Nike Pro Bra Collection is Suitable For Every Body Type
53
Cut-Out Pilates Socks
These Gripped Socks Have a Fashionable and Athletically Inclined Design
52
Snazzy Soccer Apparel
The New Barcelona Away Kit Features Flashy Shades Of Purple and Pink
51
Refreshed Signature Shoes
The Kevin Durant Signature Shoe Celebrates the Player's New Team
50
Multipurpose Life Vests
This Water Sport Equipment Allows for More Movement and Functionality
49
Color-Coded Soccer Posters
Sean Ford Recreated the UEFA Euro Teams with Simplistic Graphic Designs
48
Olympian Volleyball Uniforms
Lululemon Created Clothing for Athletes at the Rio Summer Olympics
47
Tennis Ball Speakers
HearO Gives Championship Tennis Balls New Life as Portable Audio Players
46
Lightweight Ventilated Shoes
This Lightweight Shoe Blends Flyknit Construction With Air Max Design
45
Olympic-Inspired Sports Shops
This Sports Pop-Up Shop is an Extension of a Museum Exhibition
44
Modest Muslim Sportswear
The Gerak Plus Label Offers Modest Apparel for Active Muslim Women
43
Record-Breaking Fitness Classes
Müllerlight Created the World's Largest Exercise Ball Workout
42
Athletic Female Empowerment Ads
Nike's New Ad Features an All-Female Cast of Indian Athletes
41
Olympian VR Experiences
Samsung Users Will Be Able to See the Olympics in Virtual Reality
40
Aerodynamic Cycling Bodysuits
3D Printing and Wind Tunnel Technology Was Used for This Bodysuit
39
Magisterial Soccer Shoes
This New Nike Magista Soccer Shoe Promises Next-Level Performance
38
360-Degree Baseball Replays
The MLB is Bringing Immersive Replays to Its All-Star Game
37
Waterproof MP3 Players
Pyle Audio Created a Durable MP3 Player for Outdoor Sports
36
Ceremonial Athletic Jackets
These Nike Team Jackets Are Designed For Medal-Receiving Olympians
35
Performance-Boosting Baseball Cleats
The Nike Zoom Trout 3 Shoes Maximize Baseball Performance
34
VR Swimming Lessons
Children Can Overcome Their Fear of Water with This New Program
33
Hockey Stick Bottle Openers
This Sport Bottle Opener is Made from the End of Real Hockey Sticks
32
Gamified Anime Marathons
Runners Can Play 'Pokémon Go' at Virgin Active's 'Pokérun'
31
Basketball-Inspired Exhibitions
This Nike Exhibition is Inspired by Kevin Durant
30
Spiked Sprinting Shoes
These Nike Shoes Are Designed For Jamaica's Shelly-Ann Fraser-Pryce
29
Condom-Made Sportswear
SKYN Condoms and Sid Lee Used Condom Material to Develop a Jumpsuit
28
Wooden Slab Longboards
This Wood Longboard Series Makes Transportation Much More Unique
27
Modular Skateboard Accessories
The R Kit Electric Drive Boosts Your Skateboard's Power
26
Patriotic Beach Parties
Canadian Olympians are Celebrating Canada Day with a Beach Party
25
Rugged Mobility Scooters
The Boomer Beast Helps Users With Mobility Issues to Embrace the Outdoors
24
Virtual Tennis Experiences
Jaguar Introduced a #FeelWimbledon Virtual Reality Experience
23
Olympic-Inspired Watch Bands
Apple Released National Flag Watch Bands, But Only In Rio
22
Professional Sports Partnerships
The NBA and Tissot Partnerd to Create a New Shot Clock
21
Basketball Star Letters
LA Lakers' Kobe Bryant Writes a Letter to His Younger Self
20
Automated Wheelchair Training Systems
BAE Systems' Novel Indoor System Helps Paralympians Train
19
Sports Coverage Collaborations
The NFL is Creating a Snapchat Discover Channel
18
Apologetic Basketball Ads
Canada Basketball Celebrated the Sport's Anniversary by Saying "Sorry"
17
Charitable Holiday Promotions
This Retailer's Holiday Deals Include In-Store and Online Plans
16
Drone-Filmed Free Climbs
These Daredevils Free Climbed the Eiffel Tower and Captured It with a UAV
15
Mobile Basketball Hoops
'Volksparking' Maximizes Space for Playing Basketball in the City
14
Social Golf Apps
The Buddie Golf App Helps You Build Friendships Over Golf
13
Trans-Positive Sports Collections
H & M Released a Video for Its 'Every Victory' Collection
12
Imperfect Athlete Commercials
Ronda Rousey is the Star of the #NeverPerfect Reebok Campaign
11
Terrain-Analyzing Golf Putters
DT's 'Smart Putter' Aims to Make Perfecting Golfers' Putting Easier
10
Olympic-Inspired Sunglasses
Oakley's 'Green Fade Collection' is an Ode to the Rio Olympic Games
9
Dedicated Combat Sports Apps
This MMA App Offers Live Coverage and In-Depth Analysis
8
Chip-Embedded Footballs
These Smart Footballs Will Be Used for the NFL's 'Thursday Night Football'
7
Leisurely Sports Games
The VR 'Rec Room' Game is Part Chatroom and Part Online Multiplayer Game
6
Twitter Tennis Broadcasts
Twitter is Live Streaming Sports With its First-Ever Wimbeldon Coverage
5
Deep-Sea Dive Cameras
The 'Octospot' is a Camera Designed By Divers for Divers
4
Antimicrobial Rowing Suits
This Antimicrobial Suit Will Keep Olympians Safe From Contaminants
3
Charitable Marathon Sponsorships
The Great India Run's Apparel Needs Are Supported By Adidas
2
Sporty Promotional Cans
This Molson Coors Packaging Advertises the Coors Light Games
1
Annual Sports Holiday Campaigns
Foot Locker's Fourth 'Week of Greatness' Ads Featured Tracy Morgan
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Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
Ergonomic Pickleball Apparel
AVI is a Pioneering Activewear Brand
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Women's Sportswear Flip Flops
Nike Calm Flip Flops Now Arrive in Styles for Women
Summer-Ready Sporty Slip-Ons
Nike's Aqua Swoosh Shoes are Expanding to Offer Adult Sizes
Revived Mixed-Material Lifestyle Sneakers
Nike Breathes Life Back to the Air Terra Humara Sneaker
Football Boot-Inspired Sneakers
Nike Launches the Air Max Plus Tiempo Sneaker Model
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Sporty Vibrant Collaborative Socks
MoMA and Nike Join Forces on the Everyday Sock
Athletic Performance Essentials
Nike Streamlines Running Collection with Cushioning Categories
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Boldly Tonal Patient-Designed Sneakers
Nike Unveils the 2024 Doernbecher Freestyle Collection
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Sports Brand Design Evolutions
The Vitra Design Museum will Host Nike: Form Follows Motion
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Athlete-Honoring Apparel Lines
Nike's Kobe Bryant-Honoring 'Halo' Colorway Now Comes in Clothing
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Streetwear-Informed Surfboards
Nike and Stüssy Work Together on a Special Surfboard Design
Dynamic Athleisure Apparel
Victoria's Secret Relaunched its VSX with a New Performance Collection
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
High-Performance Underwear Collections
Tommy John Introduces the Medalist Collection
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Performance Pickleball Apparel
Stack Athletics' Summer Collection Keeps Players Cool on the Court
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Gender-Fluid Soccer Apparel
The Latest Nike x Martine Rose Collection Breaks Down Gender Norns
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Hi-Tech Breast-Supporting Sports Bras
RHEON LABS® and adidas Unveil TECHFIT CONTROL BRA
Sailing Race-Inspired Fashion Capsules
The Louis Vuitton 37th America’s Cup Barcelona Line is Chic
Football-Inspired Fall Fashion
Umbro and Slam Jam Join Forces on the Penalty Culture Capsule
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Versatile Athletic Capsules
Brunette the Label’s Sport Collection Just Dropped
Inclusive Marathon Campaigns
adidas Worked with Marathons to Support Neurodivergent Athletes
Elite Female Athlete Clothing
SPRHRA Was Founded by Marina Paul & the Brand is on a Mission
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Functional Athleisure Pieces
RVCA Drops its New VA Sport Collection Starring Alexis Ren
Avant-Garde Sporty Fall Fashion
Y-3 Presents its Latest Capsule for the FW23 Season
Everyday Athlete Skincare
Rugby Olympian Ilona Maher Launched Medalist for Female Athletes
Breast Cancer Awareness-Supporting Socks
MoveActive Has Introduced 'Power in Pink'
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Paris Olympics Timepieces
Swatch Introduced its OLYMPIC GAMES PARIS 2024 Collection
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Period-Friendly Fitness Policies
U by Kotex® Covers Workout Cancellation Fees for Menstrual Cramps
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sportswear-Branded Game Bundles
adidas Enters the Fortnite Universe with a Versatile Bundle
Breast Cancer Awareness Tees
SPRHRA’s Launched a Limited-Edition Breast Cancer Awareness Tee
Pop-Art-Inspired Athletic Capsules
Under Armour x Joshua Vides Debut a Dynamic Collection
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Augmented Reality Swim Goggles
Form Debuts the Smart Swim 2 & the Product is Available Globally
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Sustainable Sports Essentials
Reebok Unveiled the Performance-Focused Workout Ready Sports Bra
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Patterned Swimwear Collections
Pendleton's Swim and Beach Line Blends Heritage and Coastal Style
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Free Tennis Tournament Events
The US Open Fan Week will Take Place at the Arthur Ashe Stadium
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Contemporary Skiwear Capsules
DKNY Tech Enters the Sports Market with Its First Skiwear Collection
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Exclusive Swimwear Collections
Mabi Swimwear Celebrates Swim a Lap Day with New Styles
Elevated Sports Team Merch
Fear of God Partnership Brings Elevated Style to the NBA and WNBA
20s-Inspired American Sportswear Collections
Thom Browne Debuts a High Summer Capsule Collection
Volleyball-Specific Athletic Wear Partnerships
Adidas Partners with League One Volleyball (LOVB)
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Wearable Health-Management Sunglasses
The 'iSportWear' from 'ITRI' Monitors Physiological Data
Breast Cancer Awareness Bras
Decathlon Canada Co-Designs a Sports Bra for Breast Cancer Survivors
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Affordable Activewear Collections
Forever 21 Unveils a New Activewear Line for the Season
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Activity-Monitoring Sports Apps
Strava Heatmaps Offer Athletes Insights into Populated Areas
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Compression Socks Brand Expansions
VIM & VIGR Celebrates Its Record-Vreaking Year of Operation
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Athletic Actress Activewear Campaigns
The On Fall 2024 Campaign Stars Zendaya in the Swiss Alps
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Vibrantly Stylish Athleisure Collections
Vitality is Gearing Up for Summer with Coastal Cloud II
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Free-of-Charge Live Sports Channels
The Roku Sports Channel Arrives August 12
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Upgraded Adaptive Sports Components
Bridgestone Supports Athletes at the 2024 Paralympic Games
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Female Athlete Nutrition Ranges
ATHENA Sports Nutrition Supports the Needs of Athletic Women
Winter-Ready Running Accessories
These Built for Athletes Accessories are Arriving Now
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Flag Football Athlete Partnerships
Oakley Has Announced Its Partnership with Diana Flores
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Sport-Centric Tampons
Playtex Sport Lauches New Triple-Pack Tampons