The TRAK Was Made to Improve Female Running Safety
Riley von Niessen — July 12, 2016 — Lifestyle
References: kickstarter & medium
'TRAK' is an acronym for the 'Titanium Runner’s Anywhere Knife' -- a product that was created in order to increase running safety. As many athletes hit the trail alone, TRAK brings an extra measure to ensure that runners are able to defend themselves in the event of an attack.
The knives can be used for defense by "anyone, anywhere" and were originally designed as a backup tool for fishermen and divers who were entwined in fishing lines.
The titanium knives were built for running safety in that their design boasts an ultra lightweight feel and is almost impossible to drop. The TRAK can be worn virtually anywhere and each comes with a sheath to keep the blade hidden, making it work as a necklace and key chain that can be attached to an arm band.
The knives can be used for defense by "anyone, anywhere" and were originally designed as a backup tool for fishermen and divers who were entwined in fishing lines.
The titanium knives were built for running safety in that their design boasts an ultra lightweight feel and is almost impossible to drop. The TRAK can be worn virtually anywhere and each comes with a sheath to keep the blade hidden, making it work as a necklace and key chain that can be attached to an arm band.
Trend Themes
1. Running Safety Equipment - The development of new safety tools and equipment for runners can provide innovative solutions for personal protection.
2. Multi-purpose Tools with Safety Features - Creating multi-purpose tools, such as knives with safety features, can tap into new markets while improving safety for individuals.
3. Wearable Self-defense Tools - Developing self-defense tools that are wearable and easily accessible can create a new market and cater to the growing need for personal protection.
Industry Implications
1. Athletic Equipment - Incorporating new safety features into athletic equipment, such as running gear, can be highly appealing to consumers concerned with their personal safety.
2. Outdoor and Adventure Gear - Innovating outdoor and adventure gear with new safety features can appeal to individuals looking for functional products that promote safety.
3. Personal Defense Products - Developing personal defense products, such as knives and other tools, can tap into a growing market and provide consumers with accessible and useful security tools.
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