The NFL is Creating a Snapchat Discover Channel
Hayley McGlone — July 12, 2016 — Lifestyle
The NFL is looking to launch its own Snapchat Discover channel to promote the upcoming season. This is a further development in the relationship between the NFL and Snapchat. For the 2015-2016 season, the two collaborated to create a series of Live Stories which were full of photos and videos posted by players, NFL employees and fans from the season opener all the way until Super Bowl 50.
By changing from Live Stories to a Discover channel on Snapchat, the NFL will be able to post various types of media such as pre-made videos and articles. The NFL is aiming to engage the reported 150 million active daily users of the social media platform. Once the Snapchat Discover channel is ready to launch, the NFL will be the first professional sports league to have this type of social media presence.
By changing from Live Stories to a Discover channel on Snapchat, the NFL will be able to post various types of media such as pre-made videos and articles. The NFL is aiming to engage the reported 150 million active daily users of the social media platform. Once the Snapchat Discover channel is ready to launch, the NFL will be the first professional sports league to have this type of social media presence.
Trend Themes
1. Sports Coverage Collaborations - The trend of sports leagues collaborating with social media platforms presents opportunities for enhanced fan engagement and unique content creation.
2. Snapchat Discover Channels - The rise of Snapchat Discover channels opens up avenues for sports leagues to reach a wider audience and share diverse forms of media content.
3. Changing Media Landscape - The shift from traditional methods of sports coverage to digital platforms like Snapchat signifies the need for innovative ways to connect with fans and adapt to evolving consumer preferences.
Industry Implications
1. Sports Leagues - Sports leagues can explore partnerships with social media platforms to expand their reach and connect with fans on a more interactive level.
2. Social Media Platforms - Social media platforms can capitalize on collaborations with sports leagues to attract and engage a wider user base, offering unique content and experiences.
3. Digital Media and Entertainment - The digital media and entertainment industry stands to benefit from the changing landscape of sports coverage, by offering innovative solutions and technologies to enhance fan experiences.
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