H & M Released a Video for Its 'Every Victory' Collection
Mishal Omar — July 21, 2016 — Marketing
References: refinery29
Coming out as transgender not too long ago, Caitlyn Jenner has been the face of different brands and campaigns to spread her trans positive message. Her recently released video with H & M works to promote this cause.
The 'Every Victory' collection is inspired by the upcoming Olympics and there are few people who could better represent the collection. When Caitlyn went by the name 'Bruce,' she competed in and won the decathlon title in 1976 and was hailed an all-American "hero." In her video for H & M, the sportsperson, celebrity and activist talks about the various victories she has accomplished -- both sports-related and personal.
By enlisting the help of a trans positive athlete, H & M ensures it remains inclusive and comprehensive in reaching its target consumer base.
The 'Every Victory' collection is inspired by the upcoming Olympics and there are few people who could better represent the collection. When Caitlyn went by the name 'Bruce,' she competed in and won the decathlon title in 1976 and was hailed an all-American "hero." In her video for H & M, the sportsperson, celebrity and activist talks about the various victories she has accomplished -- both sports-related and personal.
By enlisting the help of a trans positive athlete, H & M ensures it remains inclusive and comprehensive in reaching its target consumer base.
Trend Themes
1. Trans-inclusive Activewear - Opportunity to design athletic wear that is specifically tailored for transgender individuals, providing them with comfort, style, and inclusivity while participating in sports.
2. Transgender Representation in Advertising - Opportunity for brands to showcase transgender individuals in their marketing campaigns, promoting diversity and inclusivity while resonating with a wider audience.
3. Transgender Athlete Empowerment - Opportunity for organizations to support and empower transgender athletes through sponsorships, training programs, and educational initiatives, fostering an inclusive and supportive sports community.
Industry Implications
1. Fashion - Fashion industry can cater to the specific needs of transgender individuals by creating inclusive sports collections that provide comfort, style, and confidence.
2. Sports Apparel - Sports apparel industry can create specialized athletic wear for transgender individuals, ensuring optimal performance, comfort, and inclusivity.
3. Advertising & Marketing - Advertising and marketing industry can embrace transgender representation in their campaigns, promoting diversity, inclusivity, and social acceptance.
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