These ads for families make use of humor to communicate how anything-but-perfect real relationships can be. No family, individual or relationship is completely without flaw, and fortunately this happens to be what makes life and family get-togethers for the holidays way more interesting, as these commercials point out.
These family-centric ads pay tribute to embarrassing dads, overprotective moms, annoying siblings and awkward encounters with distant cousins, using humor as a tool to celebrate life's triumphant and not-so-triumphant. These ads play up these moments with song, parodies, funny photos and commercials that depict real life in ways that look and feel like home. These commercials feature a range of products and services, including everything from greeting cards to automobiles, snacks and furniture.
23 Funny Family Ads
These Ads for Families Use Humor to Connect with Consumers:
Laura McQuarrie — Aug 18, 2014 — Marketing

26
Storytelling Ornament Commercials
Netflix' Holiday Tree Topper Ad is Told by the Angel on the Tree

25
Family Planning Phone Commercials
This Commercial for Sprint Promotes Framily Planning

24
Social Favoritism Detectors
This Interactive Facebook App Determines Who Gets Special Treatment
23
Familial Home Ritual Campaigns
IKEA's #Houserules Has Families Share Their Unique Home Rules
22
Singing Dad Auto Ads
Fiat UK's 'The Fatherhood' Features Stellar 80s Moves and Unicorns
21
Thug-Style Mommy Raps
'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
20
Reusable Milk Bottles
The Straus Family Creamery Sells Dairy Products in Sustainable Containers
19
Celebrity Sibling Endorsements
The Virgin Mobile Australia Meet Doug Pitt Campaign is Hilarious
18
5 Second Commercials
Geico Creates an Unskippable Ad Campaign for YouTube
17
Comfy Comical Campaigns
The Prescott Beaverbrook Developments Ads Reveal Nose Picking Little Girls
16
Awkwardly Bearded Hockey Ads
Visa Playoff Beard Campaign Integrates Fans in the NHL 2012 Season
15
Familial Furniture Ads
The IKEA Family Tree Campaign Maps Out Where Babies Are Made
14
Heroic Car Commercials
This Hyundai Super Bowl Ad Shows the Life-Saving Features of the Genesis
13
Faux Family Business Booths
The Bluth Banana Stand Appears in London to Market the Shows Return
12
Father-Anthem Cereal Ads
Peanut Butter Cheerios #HowtoDad Campaign is Hilariously Endearing
11
Dancing Dad Software Commercials
The Microsoft Global Campaign Promotes Product Integration
10
Dancing Mom Snack Commercials
Big Lots is Featuring Hilarious Grocery Store Commercials with Moms
9
Awkward Family TV Ads
This Ad for the HBO GO App Shows How Uncomfortable Parents Make Everything
8
Picture Perfect Family Ads
The Telus Optik TV Commercial Gets Real
7
Uncomfortable Holiday Ads
Maille's Holiday Commercial Ad Brings an Awkward Guest to the Table
6
Newborn Safety Auto Ads
Mitsubishi's 'First Ride Home' Gives Babies a Safe Ride from the Hospital
5
Manly Cleaning Campaigns
#SwifferDad Shows the Changing Relationship Between Men and Cleaning
4
Playful Child Athlete Campaigns
This Ad for Goya Canned Beans is Heartwarming and Funny
3
Fawning Family Ads
The Panado Infant Drops Campaign Combats Baby Headaches
2
Bawling Baby Ads
This Heartwarming Mobile Ad Proves That Technology Will Never Replace Love
1
Tone-Changing Commercials
This Nationale-Nederlanden Commercial Has a Surprising Twist
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History-Centric Advertisements
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Humorous Automotive Campaigns
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United Mascot Commercials
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Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Airline-Approved Holiday Campaigns
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Unusual Fast Food Ads
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AI-Generated Holiday Soda Ads
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Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Quirky Spoof Collectibles
Anaheim Ducks Drop a Hilarious Collectible Ad Promoting 'Fight Teeth'
Whisky-Filled Stockings
Fireball's Slappable Whisky Stocking Helps to Alleviate Holiday Stress
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Cheeky Food-Focused Soda Campaigns
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Imperfect Cooking Campaigns
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New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Humorous Soda Ads
Jelly Roll x Zevia Bring a Nostalgic Twist to Soda Ads with a Hilarious New Spot
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Family-Focused Advertising Platforms
Chuck E. Cheese Opens the Next Chapter with CEC Media Network
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
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Zevia’s Playful Holiday Ad 'Break from Artificial' Takes a Stand for Realness
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Fight-Themed Whiskey Campaigns
This Bear Fight Whiskey Ad Stars Gabriel Macht
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
Aspirational Mother's Day Campaigns
Tiffany & Co. Boasts 'Strong Like Mom' Mother's Day Campaign
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Luxury Valentine’s Day Campaigns
Gucci’s Together Valentine’s Day Campaign Emphasizes Connection
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Quirky Santa Murals
Cushelle Brings Holiday Cheer with Self-Care Encouraging Artwork
Plush-Starring Sitcom-Style Campaigns
IKEA UK Introduces the Adorable Life in Stitches Campaign
Generational Unity Candy Campaigns
The M&M's It’s More Fun Together Campaign Encourages Bonding
Whimsical Garden Product Campaigns
Where the Good Things Gro Brings the Enchanted Garden to Life
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Humorous LNY Stories
Panda Express’ Lunar New Year Ad Celebrates Family, Food, and Humor
Satirical Destination Marketing Videos
The Viral Switzerland is Fake is Cheeky and Tech-Driven
Honest Mealtime Campaigns
Little Dish's 'Guaranteed to be eaten by kids' Was Crowdsourced
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Nostalgic Fast Food Campaigns
'cheeky Maccas' Celebrates Australian Summer with a Road Trip
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Nostalgic Long-Form Infomercials
Mint Mobile's 'Mintfomercial' Offers Humor and Nostalgia
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Music Video-Inspired Supermarket Campaigns
Albert Heijn Pays Homage to Wham!'s Last Christmas
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Authenticity-Forward Insurance Campaigns
Allianz Ireland Unveils Its New ‘Real Life’ Campaign
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Emotional Mothers Day Ads
Apple's Mother’s Day Campaign Showcases Spatial Video's Emotional Power
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Personalized Christmas Books
Manimal Tales Launches an Exciting Advent Calendar-Style Book
Humorous Car Ads
The 'SNL' Volkswagen Ad Reunites ‘The Californians’ Cast for a Hilarious Ride
Comedic Christmas Parodies
'Reinfell' Ad Brings Rudolph’s Downfall to Life in Hilarious Spoof
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Localized Beer-Fridge Campaigns
Natural Light Unveils 'The Neighborator' for the Holidays
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Life Assistant Campaigns
For Mother's Day, DoorDash is Becoming "DoorDad" to Give Moms a Break
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Humorous Local Product Ads
Aylmer Responds to the U.S. Tariffs in a Humorous Manner
Family-Centric Animated Films
The Sneaks Movie is an Animated Feature Honoring Sneaker Culture
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Quirky Pizza Chain Ads
Little Caesars X Eugene Levy Join To Promote Super Puffs at the Super Bowl
Choreographed Retailer-Backed Commercials
Gap and Parker Posey Release a Movement-Focused Campaign
Celebratory Mother’s Day Collections
Hallmark Presents Its Latest Mother's Day Collection
Festive Pet Streaming Services
PetSmart's Home for the Pawlidays Keeps Dogs and Cats Entertained
Humorous Playful Airline Campaigns
Spirit Airlines Adds Personal Space with the Seat Blocker
Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
Health-Conscious Holiday Drink Ads
This TENZING Christmas Ad Sees Santa Opting for a New Drink
Fun-Forward Snack Campaigns
McCain Foods' 'TAST!EZ' Campaign Encourages Joy
Festive Cream Cheese Campaigns
You’ve Got a Friend in Philly Acknowledges Holiday Highs & Lows
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Country-Artist Football Spots
NERDS x Shaboozey Team Up for a Vibrant Super Bowl Commercial
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Blockbuster Film-Saga Ice-Cream Ads
Häagen-Dazs Unveiled its 'Not So Fast, Not So Furious' Spot
Interactive Family-Friendly Holiday Campaigns
Bolthouse Fresh Foods™ Runs Are You Reindeer Ready?
Rental App Holiday Campaigns
Airbnb Presents its Santastrophe Campaign Following Santa Claus
Reimagined Holiday Spots
NBA's Jingle Hoops Returns with a Holiday Spot Featuring Action Figures
Celebrity Super Bowl Commercials
The Skechers 'No T' Super Bowl Commercial Features Mr. T
Family Caregivers Support Apps
Amintro's New App Supports Family Caregivers Across Canada
Festive Pet Letter Campaigns
Chewy Claus Accepts Holiday Wishes from Pets
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Farmer-Focused Campaign Ads
Tha Lay's Super Bowl Ad Puts Farmers in Focus
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Dessert-Recipe Film Features
Nutella Partners with the Hallmark Channel for Holiday Features
Carefree Gen-Z-Targeted Campaigns
HEYDUDE Launched its 'HEYDUDE Country' Starring Sydney Sweeny
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Outdoor-Inspired Beer Spots
Busch Light's 'Circles' Ad Stars Ross Chastain and The Busch Guy
Playful Alcohol Ads
The New Aviation Gin Commercial Brings Humor with Ryan Reynolds
Heartfelt Bank Ads
Synchrony Bank’s Lemonade Stand Campaign Spotlights the Power of Saving
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Auto-Centric Short Films
BMW’s 'Relax. We Care.' Campaign Turns Chaos into a Cinematic Ride
Social-First Snack Comedies
Pretzelized's Hybrid Snacks and Comedic Series Sparks Fun Debates
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Iconic Commercial Reboots
Oscar Mayer Brings Back Its Iconic Jingle for a New Generation
Ranch-Filled Holiday Cards
Hidden Valley Ranch Holiday Cards Share Greetings with a Pack of Ranch
Candid Mother's Day Cards
Poise Launched a Mother's Day Card Collection with Katherine Heigl
Cheeky Auto Campaigns
Hyndai Presents the Entertaining and Practical He Got Money Campaign
Accessibility-Centered Ads
Apple's Holiday Ad Highlights Accessibility with AirPods Pro 2
Inclusive Valentine's Day Gifts
Hallmark's Valentine's Day Range Has Gifts for Friends and Family
Convenience Store Cat Campaigns
The Family Mart Family Nyart Major Campaign Celebrates Cat Day
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Food Allergy Awareness Campaigns
Fare's PSA is Backed by NFL Player Jason McCourty & His Daughter
Toy Brick-Made Festive Trailers
LEGO Presents the Hallmark-Style Herding Home for the Holiday
Household Expense Ads
BBDO Bangkok Launches 'Don’t Lose What AI Can Save' for Samsung
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Accessible Customer Service Ads
Currys' 'Sigh of Relief' Campaign is Humorous and Inclusive
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign