These ads for families make use of humor to communicate how anything-but-perfect real relationships can be. No family, individual or relationship is completely without flaw, and fortunately this happens to be what makes life and family get-togethers for the holidays way more interesting, as these commercials point out.
These family-centric ads pay tribute to embarrassing dads, overprotective moms, annoying siblings and awkward encounters with distant cousins, using humor as a tool to celebrate life's triumphant and not-so-triumphant. These ads play up these moments with song, parodies, funny photos and commercials that depict real life in ways that look and feel like home. These commercials feature a range of products and services, including everything from greeting cards to automobiles, snacks and furniture.
23 Funny Family Ads
These Ads for Families Use Humor to Connect with Consumers:
Laura McQuarrie — Aug 18, 2014 — Marketing
26
Storytelling Ornament Commercials
Netflix' Holiday Tree Topper Ad is Told by the Angel on the Tree
25
Family Planning Phone Commercials
This Commercial for Sprint Promotes Framily Planning
24
Social Favoritism Detectors
This Interactive Facebook App Determines Who Gets Special Treatment
23
Familial Home Ritual Campaigns
IKEA's #Houserules Has Families Share Their Unique Home Rules
22
Singing Dad Auto Ads
Fiat UK's 'The Fatherhood' Features Stellar 80s Moves and Unicorns
21
Thug-Style Mommy Raps
'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
20
Reusable Milk Bottles
The Straus Family Creamery Sells Dairy Products in Sustainable Containers
19
Celebrity Sibling Endorsements
The Virgin Mobile Australia Meet Doug Pitt Campaign is Hilarious
18
5 Second Commercials
Geico Creates an Unskippable Ad Campaign for YouTube
17
Comfy Comical Campaigns
The Prescott Beaverbrook Developments Ads Reveal Nose Picking Little Girls
16
Awkwardly Bearded Hockey Ads
Visa Playoff Beard Campaign Integrates Fans in the NHL 2012 Season
15
Familial Furniture Ads
The IKEA Family Tree Campaign Maps Out Where Babies Are Made
14
Heroic Car Commercials
This Hyundai Super Bowl Ad Shows the Life-Saving Features of the Genesis
13
Faux Family Business Booths
The Bluth Banana Stand Appears in London to Market the Shows Return
12
Father-Anthem Cereal Ads
Peanut Butter Cheerios #HowtoDad Campaign is Hilariously Endearing
11
Dancing Dad Software Commercials
The Microsoft Global Campaign Promotes Product Integration
10
Dancing Mom Snack Commercials
Big Lots is Featuring Hilarious Grocery Store Commercials with Moms
9
Awkward Family TV Ads
This Ad for the HBO GO App Shows How Uncomfortable Parents Make Everything
8
Picture Perfect Family Ads
The Telus Optik TV Commercial Gets Real
7
Uncomfortable Holiday Ads
Maille's Holiday Commercial Ad Brings an Awkward Guest to the Table
6
Newborn Safety Auto Ads
Mitsubishi's 'First Ride Home' Gives Babies a Safe Ride from the Hospital
5
Manly Cleaning Campaigns
#SwifferDad Shows the Changing Relationship Between Men and Cleaning
4
Playful Child Athlete Campaigns
This Ad for Goya Canned Beans is Heartwarming and Funny
3
Fawning Family Ads
The Panado Infant Drops Campaign Combats Baby Headaches
2
Bawling Baby Ads
This Heartwarming Mobile Ad Proves That Technology Will Never Replace Love
1
Tone-Changing Commercials
This Nationale-Nederlanden Commercial Has a Surprising Twist
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Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Family Board Game Promos
Hasbro and Birds Eye Teamed Up to Encourage Family Bonding
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Airline-Approved Holiday Campaigns
WestJet's Parents' Wishlist Brings Holiday Dreams to Life
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Parody Soda Ads
Zevia’s Playful Holiday Ad 'Break from Artificial' Takes a Stand for Realness
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Whisky-Filled Stockings
Fireball's Slappable Whisky Stocking Helps to Alleviate Holiday Stress
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Cartoonish Parental Timepieces
These New Swatch x The Simpsons Watches Come in Two Styles
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Quirky Santa Murals
Cushelle Brings Holiday Cheer with Self-Care Encouraging Artwork
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Actress-Approved Christmas Ads
Adjoa Andoh plays Mrs. Claus in Boots Ad, The Christmas Makeover
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Quirky Spoof Collectibles
Anaheim Ducks Drop a Hilarious Collectible Ad Promoting 'Fight Teeth'
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Celebratory Family Menus
KFC Curated the Real-Talk Mother's Day Menu with Chrissy Teigen.
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Retro Sitcom-Inspired Puzzle Sets
The LEGO Ideas Full House is Made with Intricate Detail
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Comedic Christmas Parodies
'Reinfell' Ad Brings Rudolph’s Downfall to Life in Hilarious Spoof
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Festive Chocolate Campaigns
GODIVA Debuts its 'Love, GODIVA' Campaign for the Holidays
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Music Video-Inspired Supermarket Campaigns
Albert Heijn Pays Homage to Wham!'s Last Christmas
Festive Cream Cheese Campaigns
You’ve Got a Friend in Philly Acknowledges Holiday Highs & Lows
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Comedic Apparel Campaigns
Kevin Hart and Druski Launch the Fabletics 'Don Pant' with a Short Film
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Health-Conscious Holiday Drink Ads
This TENZING Christmas Ad Sees Santa Opting for a New Drink
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Redesigned Father's Day Cards
CALM & The Or's Father’s Day Redesign Challenges Outdated Messaging
Personalized Christmas Books
Manimal Tales Launches an Exciting Advent Calendar-Style Book
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Festive Candy Campaigns
Swedish Fish Targets Gen Z with its 'Be Sel-Fish' Activation
Festive Pet Letter Campaigns
Chewy Claus Accepts Holiday Wishes from Pets
Festive Pet Streaming Services
PetSmart's Home for the Pawlidays Keeps Dogs and Cats Entertained
Humorous Playful Airline Campaigns
Spirit Airlines Adds Personal Space with the Seat Blocker
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Nostalgic Long-Form Infomercials
Mint Mobile's 'Mintfomercial' Offers Humor and Nostalgia
Localized Beer-Fridge Campaigns
Natural Light Unveils 'The Neighborator' for the Holidays
Fun-Forward Snack Campaigns
McCain Foods' 'TAST!EZ' Campaign Encourages Joy
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
Dessert-Recipe Film Features
Nutella Partners with the Hallmark Channel for Holiday Features
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Valentine's Family Matching Apparel
These Mother Daughter Matching Outfits from PatPat are Festive
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Timeless Price Commercial Re-Runs
IKEA Canada Brings Back its Iconic Start the Car Commercial
Fitness Ad-Managing Services
The Momence Ads Manager Promises to Streamline Marketing Processes
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Pirate-Inspired Business Ads
Amazon Business Launched a Light Hearted Ad, ‘Run a Tighter Ship'
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Iconic Commercial Reboots
Oscar Mayer Brings Back Its Iconic Jingle for a New Generation
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Interactive Family-Friendly Holiday Campaigns
Bolthouse Fresh Foods™ Runs Are You Reindeer Ready?
Rental App Holiday Campaigns
Airbnb Presents its Santastrophe Campaign Following Santa Claus
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Family Organization Apps
Rejoy Merges Calendars, Lists, meal Planners, and More in One Place
Accessibility-Centered Ads
Apple's Holiday Ad Highlights Accessibility with AirPods Pro 2
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
In-Car Conversation Cards
Kelley Blue Book's "Car-fessional" Cards Inspire Family Connection
Cheeky Father's Day Promotions
Panera Celebrated Father's Day by Accepting Dad Jokes as Payment
Playful Alcohol Ads
The New Aviation Gin Commercial Brings Humor with Ryan Reynolds
Reimagined Holiday Spots
NBA's Jingle Hoops Returns with a Holiday Spot Featuring Action Figures
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Ranch-Filled Holiday Cards
Hidden Valley Ranch Holiday Cards Share Greetings with a Pack of Ranch
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Holiday-Ready British-Made Footwear Campaigns
Church’s Holiday 2024 Campaign is Festive & Stylish
Family Homestay Platforms
'Homestays with Kids' Connects Families to Stay and Share Experiences
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Fathers Day Short Films
Dove Men+Cares Debuted the 'Care Makes a Dad' Initiative
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Toy Brick-Made Festive Trailers
LEGO Presents the Hallmark-Style Herding Home for the Holiday