PetSmart's Home for the Pawlidays Keeps Dogs and Cats Entertained
Laura McQuarrie — December 19, 2024 — Lifestyle
References: EndPetBlues & digitalmag.petbusiness
Modern pet parents strive to include their pets in daily life and holidays but still feel guilty leaving them home alone, leading PetSmart to launch an exclusive streaming experience for pets called Home for the Pawlidays. Created to keep dogs and cats entertained while their owners are preoccupied with holiday shopping, celebrations and gatherings, Home for the Pawlidays provides comfort for pets, and eases the guilt many pet owners feel. According to PetSmart survey data, "69% of pet parents feel guilty about leaving their pets home alone during the holidays, and nearly half offer entertainment to keep their pets occupied while they are away."
Home for the Pawlidays videos feature pets in festive outfits chasing toys, unwrapping gifts and enjoying products from PetSmart's 2024 Merry & Bright collection.
Home for the Pawlidays videos feature pets in festive outfits chasing toys, unwrapping gifts and enjoying products from PetSmart's 2024 Merry & Bright collection.
Trend Themes
1. Pet-centric Streaming Platforms - Tailored content for pets offers a novel way for platforms to engage a niche audience and create unique viewing experiences.
2. Guilt-free Pet Ownership - Services that address the emotional wellbeing of pet owners by reducing guilt while catering to pets' entertainment needs create a harmonious household dynamic.
3. Holiday Themed Pet Entertainment - Seasonal content curated specifically for pets captures festive spirit and increases engagement with pet-themed retail offerings.
Industry Implications
1. Pet Care - Innovations in pet entertainment highlight growth in the pet care industry, emphasizing emotional and psychological aspects of pet ownership.
2. Streaming Media - The emergence of pet-specific streaming content suggests broadening opportunities in the streaming media sector to accommodate diverse audiences.
3. Seasonal Retail - Aligning pet entertainment with holiday season trends finds synergy in the seasonal retail industry, driving consumer engagement with themed merchandise.
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