'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
Jennifer Gosnell — December 26, 2012 — Autos
References: youtube & mostwatchedtoday
'The Motherhood' featuring Fiat 500L is a hilariously imaginative way to showcase a car. Presenting motherhood as "another hood," the smart ad takes everyday components of raising children and presents them in a shockingly catchy rap song.
Clearly catering to a child-bearing genre, the Fiat 500L made a smart move when they targeted the family through this adorable rap song. "Sleep deprived and under house arrest, think I'd sell both kidneys just to get some rest," is a line that many new mothers and fathers can easily relate to.
This stylish and creative way to connect to consumers has set Fiat 500L apart.
Clearly catering to a child-bearing genre, the Fiat 500L made a smart move when they targeted the family through this adorable rap song. "Sleep deprived and under house arrest, think I'd sell both kidneys just to get some rest," is a line that many new mothers and fathers can easily relate to.
This stylish and creative way to connect to consumers has set Fiat 500L apart.
Trend Themes
1. Imaginative Car Commercials - Disruptive innovation opportunity: Brands can use creative storytelling techniques to make car commercials more engaging and memorable.
2. Targeting Niche Genres - Disruptive innovation opportunity: Advertisers can tap into specific demographics, such as parents, and create tailored content to forge a stronger connection with their audience.
3. Incorporating Music in Advertising - Disruptive innovation opportunity: Brands can leverage music and catchy songs to create a memorable brand experience and enhance their advertising campaigns.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Car manufacturers can explore new ways to promote their vehicles by incorporating creativity, humor, and relatability in their advertisements.
2. Advertising - Disruptive innovation opportunity: Ad agencies can experiment with unconventional and entertaining approaches to help their clients' brands stand out in a saturated market.
3. Music Entertainment - Disruptive innovation opportunity: Artists and music labels can partner with brands to create original songs and music videos that promote products or services, opening up new avenues for collaboration and revenue generation.
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