The Bluth Banana Stand Appears in London to Market the Shows Return
Michael Hemsworth — May 10, 2013 — Pop Culture
References: buzzfeed
Londoners got a familiar treat when the Bluth Banana Stand popped up as part of a traveling publicity stunt to mark the show's return. The marketing campaign features the iconic Banana Stand, which can be entered for a quick photo.
The Bluth Banana Stand is popping up in and around the city until May 21st when it will make the journey across the pond to the United States for a publicity tour that might be accompanied by some cast members. Fans have been lining up for hours to get their photo taken within the Bluth Banana Stand that has become something of an iconic image for fans of the TV show.
Returning to Netflix May 26, Arrested Development season four will be able to be streamed immediately for fans to get their fill.
The Bluth Banana Stand is popping up in and around the city until May 21st when it will make the journey across the pond to the United States for a publicity tour that might be accompanied by some cast members. Fans have been lining up for hours to get their photo taken within the Bluth Banana Stand that has become something of an iconic image for fans of the TV show.
Returning to Netflix May 26, Arrested Development season four will be able to be streamed immediately for fans to get their fill.
Trend Themes
1. Pop-up Marketing - The success of the Bluth Banana Stand in London highlights the trend of using pop-up marketing events to generate buzz and engage fans.
2. Iconic Branding - The iconic image of the Bluth Banana Stand demonstrates the power of strong branding and its ability to resonate with fans.
3. Traveling Publicity Stunts - The Bluth Banana Stand's journey across cities as part of a publicity stunt showcases the trend of using traveling events to create anticipation and excitement.
Industry Implications
1. Entertainment - The success of the Bluth Banana Stand as a marketing tool for a TV show highlights opportunities for innovative promotional strategies in the entertainment industry.
2. Tourism - The popularity of the Bluth Banana Stand among fans demonstrates the potential for using iconic landmarks as tourist attractions to drive visitor numbers and boost local economies.
3. Social Media - The social media buzz generated by fans waiting in line to take photos at the Bluth Banana Stand indicates opportunities for social media platforms to capitalize on viral marketing campaigns.
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