The Prescott Beaverbrook Developments Ads Reveal Nose Picking Little Girls
Leslie Chen — January 14, 2014 — Marketing
References: giantsandgentlemen & adsoftheworld
These Prescott Beaverbrook Developments ads really capture the essence of what everyone strives for when purchasing a house - a place to call home.
Created by advertising agency Giants & Gentlemen in Toronto, Canada, the campaign includes three different print ads that visually describe the meaning of home. One of the ads shows a little girl picking her nose while another shows a dog inappropriately on top of a pillow; both ads are hilarious and familiar enough to grab a viewer's attention instantly. The copy along with the ads articulates these ideas perfectly: "Your family will settle in and feel comfortable in no time. Really, really comfortable."
Even if you're not on the market for a new home, the Prescott Beaverbrook Developments campaign will leave you comfortably smiling and nodding along.
Created by advertising agency Giants & Gentlemen in Toronto, Canada, the campaign includes three different print ads that visually describe the meaning of home. One of the ads shows a little girl picking her nose while another shows a dog inappropriately on top of a pillow; both ads are hilarious and familiar enough to grab a viewer's attention instantly. The copy along with the ads articulates these ideas perfectly: "Your family will settle in and feel comfortable in no time. Really, really comfortable."
Even if you're not on the market for a new home, the Prescott Beaverbrook Developments campaign will leave you comfortably smiling and nodding along.
Trend Themes
1. Humorous Advertising - Opportunity for brands to create comical campaigns that capture attention and leave a lasting positive impression.
2. Emotional Connection with Home - Growing demand for ads that evoke a sense of comfort and familiarity, resonating with consumers' desire for a place to call home.
3. Unconventional Marketing Strategies - Brands seeking disruptive ways to stand out can leverage unconventional marketing tactics, such as using humor and relatability in their ads.
Industry Implications
1. Real Estate - Opportunity for real estate companies to differentiate themselves by embracing humorous and relatable marketing campaigns.
2. Advertising - Agencies can explore innovative approaches that blend humor and emotional connection to create impactful and memorable campaigns.
3. Home and Lifestyle - Brands in the home and lifestyle industry can capitalize on the emotional connection consumers have with their living spaces by incorporating humor in their marketing efforts.
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