The Telus Optik TV Commercial Gets Real
Shelby Lee Walsh — August 31, 2012 — Tech
References: adsoftheworld & youtube
The lastest Telus Optik TV commercial pokes fun at a seemingly cookie cutter nuclear family. Paying extra to get the HD channels is something no one wants to do, and frankly, it's a "load of brown bananas" according the the father figure in this television spot. Luckily, Telus Optik TV has come to the rescue offering their patrons free HD channels. It's the way television should be.
The creative minds behind this spot include Executive Creative Directors Kevin Barclay and Jordan Doucette of advertising agency Taxi in Vancouver, Canada. Copywriter David Giovando is responsible for the clean-cut chuckles that the script provides and Art Director Darcy Twarog captures the Leave it to Beaver look flawlessly -- just check out the awk ward family photo hanging in the background of the shot.
The creative minds behind this spot include Executive Creative Directors Kevin Barclay and Jordan Doucette of advertising agency Taxi in Vancouver, Canada. Copywriter David Giovando is responsible for the clean-cut chuckles that the script provides and Art Director Darcy Twarog captures the Leave it to Beaver look flawlessly -- just check out the awk ward family photo hanging in the background of the shot.
Trend Themes
1. Authentic Family Representation - Businesses can innovate through ads that embrace diverse and realistic portrayals of family units.
2. Affordable Access to Premium Services - Companies can disrupt the market by offering premium services at no extra cost to customers.
3. Humorous Advertising - Businesses can attract customers by using humor to advertise their services.
Industry Implications
1. Telecommunications - Telecommunications companies can adopt Telus Optik TV's approach of offering free HD channels to attract customers.
2. Advertising and Marketing - Advertising and marketing agencies can incorporate realistic family portrayals and humor into their ad campaigns for their clients.
3. Entertainment - Streaming services and television providers can consider offering more affordable access to premium content to stay competitive.
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