From educational bath Bombs to social media dolls this list of March 2019 youth trends explores all the ways in which brands are shifting focus to appeal to a slightly younger demographic.
This list contains numerous examples of brands' attempts to appeal to a social media-savvy generation, offering products and services that are educational, engaging and connective. Prime examples of this include the #SNAPSTAR dolls, which arrive with a compatible app for users to share all the various poses and outfits they've created for their dolls. On a similar note, Bandai's Bandages for Kids leverage AR to help kids feel better about wearing a bandage. Once the bandage has been applied, the wearer will be able to see distracting and adorable images that come to life through one's smartphone lens.
Top 80 Youth Trends in March
81
Pink Indie Cosmetic Brands
Easy Peasy Boasts Playful Products That are Targeted to Gen Z Audiences
80
Eco Craft Collectibles
The 3D 'Eugy' Toys are Made from 100% Recyclable Materials & Rice-Based Ink
79
Millennial-Centric Leisure Couches
Burrow is at the Intersection of Style, Comfort & Affordability
78
Oversized Inflatable Toys
The WWE AirNormous Toys Recreate Props Used by Wrestling Superstars
77
Cartoon Meme Collectibles
The 'Masterpiece Memes' SpongeBob Toys Take Cues from Viral Content
76
Exercise-Promoting Outdoor Bakeries
Studio Micat Combines Two Unlikely Activities with This Design
75
Interaction-Promoting Open Playgrounds
Olivier Vadrot's Interactive Design is Located in France
74
Burrito-Inspired Plush Animals
Cutetitos Babitos Arrive Rolled Up with Gender Reveal Diapers
73
Kid Show-Inspired Playful Sneakers
PUMA and Sesame Workshop Collaborate on a Whimsical Collection
72
Cartoon-Themed Resort Hotels
The Cartoon Network Hotel is Created with Palace Entertainment
71
Digital Doodling Toys
The Revived Doodle Bear Introduces an App Experience for a New Generation
70
Dodgeball Card Games
'Throw Throw Burrito' Involves Matching, Dodging & Tossing Soft Burritos
69
Kid-Created Superfood Bites
Kashi Developed Its Organic Super Food Bites with Its Gen Z Kashi Crew
68
App-Paired Student Notebooks
Hamelin's Notebooks Come with 'Scribzee' for Scanning & Sharing Notes
67
Multi-Storey Modern Dollhouses
KidKraft's Bianca City Dollhouse Design Expands Vertically
66
Collectible Foodie Toys
Foodie Roos are Plush Scented Toys That Look and Feel Like Food
65
Social Media-Inspired Fashion Dolls
The Poseable #SNAPSTAR Dolls for Tweens Pair with a Free App
64
Wrestling Character Gloves
WWE Blitz Brawlers Take the Form of Character-Themed Battle Gloves
63
Sweet-Smelling Hair Dolls
Spin Master's Collectible Candylocks Dolls Have Cotton Candy-Like Hair
62
Mess-Free Glitter Crafts
Crayola's DIY-Inspired Art Activities Keep Messy Materials Contained
61
Color-Matching Pom-Pom Toys
Pomsies Lumies Magically Match the Colors They are Placed On
60
Preloaded Kids Wearables
The Kurio Watch Glow Comes with Over 20 Apps and Games
59
Interactive Parade Toys
The Toomies Parade Pals Sing Songs with One Another When Connected
58
Collectible Creature Toys
'Collectible Creatures' Take Inspiration from Yeti, Chupacabra and More
57
Colorful Refugee Children Schools
The Hayarden School in Tel Aviv Welcomes Youth Ages Five to 16
56
AR-Enabled Billboards
Snapchat's Vertical Billboard Promotes a Snap Original Show
55
Glitzy Plush Pets
The Shimmer Stars by KD Kids! Take Inspiration from Celebrity Pets
54
Gender Neutral Play Kitchens
Ferm Living Designs a Slick, Minimal & Stylish Play Kitchen for Kids
53
Disney Princess Tea Sets
Pottery Barn's Porcelain Princess Tea Set Celebrates Disney Princesses
52
Stackable Sand Castle Kits
Create A Castle's Split Mold System Helps to Easily Build a Sand Castle
51
Convenience-Focused Gourmet Oatmeal Cups
Straw Propeller Boasts a Wide Selection of Flavors
50
Smart Building Blocks
LeapBuilders Combine Sounds & Songs with Curriculum-Based Learning Content
49
Educational Bath Bombs
Fizzy Magic's Surprise-Inside Bath Bombs are Paired with Bedtime Stories
48
Disney Princess Brunch Experiences
Disneyland's Napa Rose Restaurant Created a Princess Breakfast
47
Rescue Owl Toys
'Owleez' is an Interactive Pet That Can Be Cared for and Taught to Fly
46
Amped-Up Card Games
'This Game Goes to Eleven' is a Sound-Themed Number Card Game
45
3D-Printed Stop-Motion Toys
The 3Doodler AlphaDoods Character Kit Creates Social Media Videos
44
Surprise-Inside Slime Toys
'Treasure X Aliens' Combines Slime with an Unboxing Experience
43
Period-Focused Educational Board Games
The Period Game Breaks the Stigma for Younger Generations
42
Wearable Dragon Toys
WowWee's Fingerlings Untamed Dragons Lose Their Glow as They are Tamed
41
Playful Marshmallow Snacks
This Marshmallow Snack Set Features Decorative Materials for Making Art
40
Author-Celebrating Store Events
Target Boasts Dr. Seuss Events & Apparel for the Author's Birthday
39
Star Wars LEGO Sets
Star Wars and LEGO Celebrate the 20th Anniversary of Their Partnership
38
Inspiring STEM Comics
Deloitte Collaborated on an 'Ella the Engineer' Comic Book Series
37
Kid-Friendly Vitamin Water
'Cool Waters' Hydrate Kids with Five Grams of Sugar or Less
36
Affordable Gen Z Cosmetics
Tarte's Sugar Rush Sister Brand Sells Everything for Less Than $30
35
Flatulent Ninja Figurines
The Collectible Fart Ninjas Release Gross-Out Electronic Sounds
34
Associative Party Games
Endless Games' AKA Challenges Players to Decipher Famous Titles
33
Edible Sand Toys
'Yummy Sand' Can Be Sculpted into Sand Castles or Chewed to Form Bubble Gum
32
Comforting AR Bandages
Bandai's Bandages for Kids Bring Super Sentai & PreCure Characters to Life
31
Adjustable Classroom Desks
VARIDESK's Height-Adjustable Desks Support Standing and Sitting
30
Dermatology-Inspired Teen Skincare
Rodan + Fields' SPOTLESS Addresses Teen and Young Adult Acne
29
Solar-Powered Train Toys
Hape's Solar Power Circuit Has an Engine That Powers Its Own Lights
28
AR Building Toy Sets
'LEGO Hidden Side' Gives Kids Access to a Secret Augmented Reality World
27
Eraser Creation Kits
Klutz's Mini Kits Help Kids to Sculpt Their Own DIY Erasers
26
Gamified Escape Puzzles
Ravensburger's Jigsaw Puzzles Challenge Players to Collect Clues
25
Dishonesty Detection Games
Hasbro's Lie Detector Game Uses Voice Analysis to Pick Up on Untruths
24
Transformative Tool Toys
Kingdom Builders Toys Double as Tape Measures, Levels and More
23
Familial Connectivity Management Devices
The iKydz Home Internet Controller Blocks Ads and More
22
Picky Eater Recipe Tutorials
Momables' Easy Preschool Lunch Ideas Video Shares Tasty Snack Options
21
Growing Flowerpot Dolls
The Blume Growing Toys Feature Hair That Expands with Added Water
20
Reversible Number Card Games
UNO FLIP! Updates the Popular Card Game with Double-Sided Cards
19
Kid-Friendly Healthy Waffles
Kidfresh's Waffles for Kids Contain Hidden Butternut Squash
18
Storytime-Enhancing Home Assistant Features
Google Home & Disney Add a Sense of Magic to Bed Time
17
Fuzzy Pet Collectibles
L.O.L. Surprise Fuzzy Pets Feature Layers to Discover & Toys to Customize
16
Kid-Friendly Synthesizers
Dato's DUO Synthesizer Introduces Kids to the Art of Music Production
15
Squishable Slime Toys
ORB Slimi Café Combines Squishy and Slimy Elements
14
Hair-Centric Styling Dolls
The Hairdorables Dolls Sport Soft, Colorful Hairstyles & Matching Pets
13
Expressive Plush Toys
Whatsitsface Toys Have Rotating Faces That Reveal Six Different Emotions
12
Toy-Filled Piñata Packaging
The Fortnite Llama Loot Piñata Opens to Reveal Collectibles
11
Snowman Character Waffle Makers
Walmart's Olaf Waffle Maker Will Get Your Kids Through Winter
10
Girl-Targeted Vehicle Collectibles
The Ritzy Rollerz Can Be Customized with Accessories & Charms
9
Collectible Unboxing Dolls
Boxy Girls are Dolls That Love to Shop Online and Unbox Their Finds
8
Twerking Robotic Toys
The ZURU Pets Alive Range Introduces Boppi, "The Booty Shakin" Llama
7
Mini Llama Collectibes
Jakks' 'Who’s Your Llama? Mini Collectibles' Come with Peruvian-Style Homes
6
Tween Mindfulness Activities
Nebulous Stars Shares Calming, Positive, Skill-Building Activities
5
Esteem-Boosting Hair Anthems
Kelly Rowland 'Crown' Was Created in Collaboration with Dove
4
Treat-Following Pet Toys
The Collectible Lollipets Hop, Sprint and Dodge Candy Wands
3
Gamified Birthday Planning Platforms
LEGO's Birthday Studio Gives Parents Party Instructions
2
Pancake-Favored Marshmallow Treats
These Flavored Peeps Take After a Beloved Breakfast Combination
1
Unicorn Toilet Toys
Poopsie Slime Surprise Unicorn is a Surprise-Inside Toy That Creates Slime
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Handheld K-Beauty Devices
APR Corp. is Bringing Advanced K-Beauty Tech to CES 2024
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Playful Plush Skin Products
Tonymoly Collaborates with Squishmallows to Delight Gen Z Consumers
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Digital Pet-Inspired Lip Balms
The Tamagotchi Multi Carry Balm Comes in Several Options
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Digital Bath Bombs
Lush's Bath Bot Creates Immersive, Sensory Bathing Experiences
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Glam Oral Care Collabs
Hismile x Barbie Dropped a Pink Bubblegum Toothpaste and Bundle
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
K-Beauty Streaming Series Cosmetics
This Squid Game Beauty Collection Celebrates Season Two
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Cartoon Cat Toothpastes
MOON x Hello Kitty Made a Special-Edition Toothpaste & Toothbrush
Phygital Gen Z Fashion
Walmart is Relaunching the No Boundaries Brand on Roblox
Cartoon-Inspired Bath Products
Lush Cosmetics has Partnered with Teenage Mutant Ninja Turtles
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Candy-Themed Gaming Experiences
Sour Patch Kids and Roblox Partnered on a New Experience
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Teen-Friendly Cosmetic Lines
Bonjou's Teen Line is the Ultimate Beauty Cheat Sheet
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Nostalgic Bodycare Revivals
Lush Brought Back 45 Previously Discontinued Retro Products
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Clean Gen Z Bodycare
NUDY RUDY Makes Cruelty-Free, Non-Toxic Bath and Body Essentials
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Fashion Gaming App-Updates
Fashion Gaming App 'Drest' Launches New Update
Lollipop-Inspired Bodycare
Allkinds x Chupa Chups Shares Fruity Self-Care & Fun Textures
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Collaboration Toy Toothbrushes
The Ordo Sonic Lite Toothbrush Comes in a New Squishmallows Edition
Anti-Doomscrolling Robots
NABS & Amplify Created the DoomScroller for World Mental Health Day
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Cartoon-Adorned Parenting Bags
JuJuBe Partners with tokidoki on a Playful Bag Capsule
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Gentle Pre-Teen Skincare
Your Skin Stuff Specializes in Youth-Safe Skincare for Ages Eight to 12
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Digital Haircare Activations
Amika's Roblox Debut Invites Players into the 'Amikaverse'
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Kids Show Cosmetic Ranges
The Tubby Todd x Mister Rogers’ Neighborhood Range is Limited-Edition
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Retro Cartoon Back-to-school Capsules
Boy Meets Girl x Strawberry Shortcake Present Unisex Styles
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
DIY Nail Art Printers
Preemadonna's DIY Nailbot Kit Gets Girls Interested in STEM
Enchanting Kid's Beauty Boxes
Dans Un Jardin Launches the Princesse Jujube Collection
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10