Studio Micat Combines Two Unlikely Activities with This Design
This outdoor bakery boasts an interesting and active design. Created by London-based firm Studio Micat, the structure needs exercise to operate.
The premise behind the project is to showcase "how distanced people have become from the physical effort required to make food." In order for the outdoor bakery to function and bread to be produced, one needs to use a bicycle to grind the flour. The structure is situated in a forest in New England and is a part of Beam Camp. Dubbed 'Brawn & Bread,' Studio Micat's outdoor bakery bears educational value. Not only does it provide the children with a form of exercise, but it also educates them about physical work ethic — a quality that is at times neglected in the evolving digital environment of contemporary society.
The premise behind the project is to showcase "how distanced people have become from the physical effort required to make food." In order for the outdoor bakery to function and bread to be produced, one needs to use a bicycle to grind the flour. The structure is situated in a forest in New England and is a part of Beam Camp. Dubbed 'Brawn & Bread,' Studio Micat's outdoor bakery bears educational value. Not only does it provide the children with a form of exercise, but it also educates them about physical work ethic — a quality that is at times neglected in the evolving digital environment of contemporary society.
Trend Themes
1. Exercise-promoting Bakeries - Designing outdoor bakeries that require physical activity to operate, promoting the importance of exercise and physical work ethic.
2. Sustainable Food Production - Exploring new ways to combine sustainable food production and physical exercise, bridging the gap between modern technology and traditional methods.
3. Education Through Experience - Encouraging experiential learning and education through hands-on physical activities, promoting the importance of physical work ethic in modern society.
Industry Implications
1. Food and Beverage - Incorporating physical exercise and sustainable food production into the food and beverage industry, expanding educational and marketing opportunities for businesses.
2. Fitness and Wellness - Partnering with outdoor bakeries to promote physical activity and wellness, creating new opportunities for gym memberships and fitness classes.
3. Education and Training - Integrating experiential learning and hands-on physical activities into educational curriculums to promote physical work ethic and sustainability, preparing future generations for a changing workforce.
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