Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

42 Marvelous Minimalist Packages

From Neon Beverage Cans to Modular Manicure Branding

— October 30, 2011 — Marketing
To successfully get a message across to customers, it is not always necessary to have an exuberant packaging design, as these marvelous minimalist packages show. Simplicity is a useful way to sell a brand, as it's easier for consumers to remember and identify the product. In a world over-saturated with consumerism, plainness is an assertive movement.

More and more companies are switching their logos and container designs for a more clean and straightforward look. This marketing move is because businesses are looking to lower their costs and find ways to be more eco-friendly. Materials like carton and 100% recycled paper are popular because of the organic look and cheap price.

Additionally, most consumers find simple and clean wrappers and packages more attractive, as the products convey a more fresh and genuine identity. These marvelous minimalist packages show you don't always have to be over the top to stand out.
6.8
Score
Popularity
Activity
Freshness
42
Custom Book Covers
Custom Book Covers
Thatcher Wine Designs Modern and Minimalist Jackets for Novels
<
41
Ice Cold Packaging
Ice Cold Packaging
Arctic Beer Gets a Modern Makeover by Tank that Reflects Its Icy Nature
<
40
Bare-Bones Chocolate Branding
Bare-Bones Chocolate Branding
Kyla Tom Packages Sweets in the Most Minimalist Manner Possible
<
39
Bold Bee Packaging
Bold Bee Packaging
Denniston Apiary Honey is Flowery and Enticing
<
38
Neon Beverage Cans
Neon Beverage Cans
The Zoda Energy Drink Boasts an Electrifying Package Design
<
37
Animated Beverage Branding
Animated Beverage Branding
Lipton Packaging by Cesar Evangelista Features Chaotic Cartooning
<
36
Minimalist Repackaged Sodas
Minimalist Repackaged Sodas
Turner Duckworth Gives Diet Coke a New Look
<
35
Color-Coded Packaging
Color-Coded Packaging
Keller Maurer Design Provides a Pallet of Color for Schloss Hohenkammer
<
34
Minimalist Milk Product Packaging
Minimalist Milk Product Packaging
Adir Dairy Serves Goods With Simple and Effective Branding
<
33
Rad Retro Packaging
Rad Retro Packaging
Sam Kittinger Creates Simplistic Designs for Popular Board Games
<
32
Modest Organic Merchandizing
Modest Organic Merchandizing
Soy Packaging Appeals to Those Who Value Health
<
31
Palatable Lime Green Packaging
Palatable Lime Green Packaging
Tacie's Kitchen Branding Exudes a Citrus, Savory Appeal
<
30
Minimalist Bonbon Bars
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
<
29
Unpretentious Paper Packaging
Unpretentious Paper Packaging
The CuldeSack El Poaig Olive Oil Looks Decievingly Simple
<
28
Illuminating Typography Books
Illuminating Typography Books
'Cultural Connectives' Links Arabic and Latin Languages
<
27
Drug-Inspired Soft Drinks
Drug-Inspired Soft Drinks
Loren Kulesus' Pain-Relieving Energy Drink Packaging
<
26
Eco Minimalist Shoeboxes
Eco Minimalist Shoeboxes
The Clever Little Bag from Puma is Captain Planet-Approved
<
25
Elegant Minimalist Packaging
Elegant Minimalist Packaging
Marc Atlan Creates Design for White Wood Candles
<
24
Experimental Egg Cartons
Experimental Egg Cartons
Eva Valicsek Makes Conventional Containers 'Eggciting'
<
23
Minimalist Brewing Design
Minimalist Brewing Design
Seattle's Best Coffee Design Cleans Up Their Look
<
22
Minimalist Baking Branding
Minimalist Baking Branding
Hyperakt Creates a Solid Brand Identity for Sullivan Street Bakery
<
21
Heritage-Inspired Wine Labels
Heritage-Inspired Wine Labels
Manaresi Winery Packaging Channels the Family's Past
<
20
Vibrant Eco-Friendly Workbooks
Vibrant Eco-Friendly Workbooks
The Ecosystem Notebooks House 100% Recycled Paper
<
19
Pint-Sized Branding
Pint-Sized Branding
The TVN Channel Campaign Puts Famous Logos on the Short List
<
18
Repurposed Grease Packaging
Repurposed Grease Packaging
Further Products Attains Simplistic Branding from Aesthetic Movement
<
17
Unbranded Cigarette Packaging
Unbranded Cigarette Packaging
The 'Rethink' Packaging from Build Follows Minimalist Aesthetics
<
16
Minimalist To-The-Point Branding
Minimalist To-The-Point Branding
The All About Tea Labels are Clean and Simple
<
15
Modular Manicure Branding
Modular Manicure Branding
S.he Stylezone Packaging Makes Your Compact Cosmetics Kit
<
14
Minimalist Beer Bottles
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
<
13
Pretty Pink Packaging
Pretty Pink Packaging
The Zen Tea Package Design by Konrad Sybilski is Soft and Calming
<
12
Smiley Soda Logos
Smiley Soda Logos
Pepsi's Emotion-Based Branding
<
11
Symbolic Extract Branding
Symbolic Extract Branding
Greek Extra Virgin Olive Oil Packaging is Simple and Scrupulous
<
10
Dark Beer Branding
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
<
9
Delectable Brew Branding
Delectable Brew Branding
Plain T Packaging Reserves All the Frills for the Tea's Flavor
<
8
Delicious Skincare Designs
Delicious Skincare Designs
The Ayelet Naturals Line is Scrumptiously Fresh and Organic
<
7
Simplistic Fruit Packaging
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
<
6
Minimalist Packaging
Minimalist Packaging
'Milk' by Darren Custance Keeps Things Simple
<
5
Cute Simple Packaging
Cute Simple Packaging
Gail's Bakery Package Design is Minimalist and Sweet
<
4
Minimalist Brand Makeovers
Minimalist Brand Makeovers
A2591 Simplifies Product Logos
<
3
Understated Dessert Branding
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
<
2
Simplified Product Packaging (UPDATE)
Simplified Product Packaging (UPDATE)
Antrepo Design Industry Designs Minimalist Labels
<
1
Evolutionary Logo Diagrams
Evolutionary Logo Diagrams
Stock Logos Predicts How Companies will Look Over Time
<