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Top 100 Marketing Trends in April

From Comedian-Backed Razor Campaigns to Anti-Sexist Beer Ads

— April 22, 2023 — Marketing
The April 2023 marketing trends showcase innovative strategies that captivate audiences and build brand loyalty.

One notable example from BIC features comedians Annie Murphy and Eric Andre. The campaign uses humor to resonate with consumers, creating memorable ads that encourage product adoption. Influencer partnerships are on the rise, as brands collaborate with content creators to reach targeted demographics and maximize brand exposure.


Meanwhile, Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day. The campaign harnesses the power of socially conscious messaging to challenge stereotypes and promote equality. Authentic storytelling has emerged as a key marketing tool, allowing brands to connect with consumers on a deeper level and build trust.

The April 2023 marketing trends reflect the impact of humor, social consciousness, and personalization in shaping the future of brand communication and consumer engagement.
7.7
Score
Popularity
Activity
Freshness
100
Free Gas Giveaways
Free Gas Giveaways
Autotrader is Giving Free Gas for One Year to 11 Lucky Winners
<
99
Collaborative Running Collections
Collaborative Running Collections
Balansa and Puma Join Forces on a New Footwear and Apparel Drop
<
98
Branded St. Patrick's Giveaways
Branded St. Patrick's Giveaways
Whiskey Brand Roe & Co Debuts the Dublin’ Up Cocktail Challenge
<
97
Social Good Healthcare Initiatives
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
<
96
Lexington Travel Campaigns
Lexington Travel Campaigns
The Look at Lexington Campaign Showcases Kentucky's Hidden Gem
<
95
Advanced High-Speed Routers
Advanced High-Speed Routers
Netgear Launches Its First WiFi 7 Router with 19 Gbps Speeds
<
94
Hardcourt Smoked Bacon
Hardcourt Smoked Bacon
This Hormel Black Label Bacon Was Smoked with Tournament Court Floors
<
93
Influencer-Focused Esports Deals
Influencer-Focused Esports Deals
StudioNow Acquires Bad Moon Talent for Influencer Marketing
<
92
Subscription-Based Signage Services
Subscription-Based Signage Services
The 'DSaaS' Service Simplifies Digital Displays For Businesses
<
91
Football Club-Inspired Lifestyle Capsules
Football Club-Inspired Lifestyle Capsules
Leeds United Partners with Acid FC on a Special Line
<
90
Off-Season Doughnut Campaigns
Off-Season Doughnut Campaigns
The Krispy Kreme Pumpkin Spice Doughnut is Back for April Fool's Day
<
89
Slackliner-Backed Donations
Slackliner-Backed Donations
McCafé at Home Honors Children at Ronald McDonald House Charities
<
88
Beer-Branded Record Releases
Beer-Branded Record Releases
Dogfish Head Craft Launches Catchy Chorus, New Music-Themed Beer
<
87
Pizza Brand Mini Basketballs
Pizza Brand Mini Basketballs
Pizza Hut is Selling Mini Basketballs During March Madness
<
86
Influencer Search Apps
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
<
85
Bakery-Inspired Luggage Collections
Bakery-Inspired Luggage Collections
Monos & Magnolia Bakery Created Limited-Edition Luggage
<
84
Cherry Knot Tying Giveaways
Cherry Knot Tying Giveaways
Win $8k from Angry Orchard by Completing the Cherry Stem Challenge
<
83
Esports Beer Sponsorships
Esports Beer Sponsorships
Heineken 0.0 Becomes the Official Beer Partner of VCT Americas
<
82
Spicy Cereal Prank Launhces
Spicy Cereal Prank Launhces
Sailor Jerry Introduces Sailor's Crunch Cereal with Spiced Twist
<
81
Tortilla Chip Claw Clips
Tortilla Chip Claw Clips
Moe's Southwest Grill Debuts the Que-So Cute Chip Clip
<
80
Collaboration-Heavy Spring Collections
Collaboration-Heavy Spring Collections
PLEASURES Announced Its Spring 2023 Capsule
<
79
Responsible Drinking Campaigns
Responsible Drinking Campaigns
The Irish Goodbye Program from The Quiet Man Offers Free Rides Home
<
78
Changemaker Automotive Campaigns
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
<
77
Comedian-Backed Razor Campaigns
Comedian-Backed Razor Campaigns
Annie Murphy and Eric Andre Head the BIC EasyRinse Razor Campaign
<
76
Branded Racing Party Games
Branded Racing Party Games
Disney Speedstorm is an Upcoming Combat Racing Game in the Disney World
<
75
Free Rent Giveaways
Free Rent Giveaways
Jack in the Box Wants to Pay Your Rent for One Month
<
74
Dog-Friendly Driving Playlists
Dog-Friendly Driving Playlists
Skoda Curated a Playlist for Dogs to Soothe Car Anxiety
<
73
Redesigned Organic Brand Packaging
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
<
72
Celebratory Wrestler Cereals
Celebratory Wrestler Cereals
The Latest Cinnamoji Toast Crunch Cereal Features Rey Mysterio
<
71
Multifaceted Fashion Metaverses
Multifaceted Fashion Metaverses
AeroWorld is an Immersive Virtual World from Aéropostale
<
70
Canadian Tourism Campaigns
Canadian Tourism Campaigns
Destination Canada and Caleb Simpson Launch New Travel Campaign
<
69
Financial Esports Partnerships
Financial Esports Partnerships
HSBC Partnered with EXCEL as the Official Financial Health Provider
<
68
Asian QSR Ads
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
<
67
April Fools Water Flavors
April Fools Water Flavors
HOP WTR April Fools’ Day Campaign Features "MLF WTR"
<
66
Slim CBD Sparkling Waters
Slim CBD Sparkling Waters
Day One Beverages' Slim Cans Make RTD CBD More Accessible
<
65
Community-Focused Whiskey Clubs
Community-Focused Whiskey Clubs
Jameson Connects is a "Not So Serious" Whiskey Club
<
64
Audio-Guided Wine Experiences
Audio-Guided Wine Experiences
Djuce Launches a 25 Minute-Long Audio Wine-Tasting Experiment
<
63
Sustainable Cereal Packaging
Sustainable Cereal Packaging
Weetabix Now Features Fully Recyclable Packaging
<
62
Hard Seltzer Sommeliers
Hard Seltzer Sommeliers
'NÜTRL. The One with the Umlaut.' Stars Chloe Fineman as Günter
<
61
Avocado-Centric Pop-Ups
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
<
60
Housing Crisis Presentation Campaigns
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
<
59
Breakfast-Inspired Concerts
Breakfast-Inspired Concerts
Silk Almondmilk Launches Tiny Kitchen Concerts with Breakfast Recipes
<
58
Adult Breakfast Clubs
Adult Breakfast Clubs
Aldi Launched a Breakfast Club for Adults to Provide Support & Sustenance
<
57
Book Vending Machines
Book Vending Machines
This Book Vending Machine Inspires Readers at Exeter St Davids Station
<
56
Dino-Themed Water Cartons
Dino-Themed Water Cartons
Boxed Water is Taking a Bite Out of Pollution with Jurassic World
<
55
Booty Call Drink Giveaways
Booty Call Drink Giveaways
Simply Spiked Will Send You a Drink in Exchange for a Late-night Text
<
54
Pop-Up Event Companies
Pop-Up Event Companies
'Steel Space Concepts' Provides Mobile Structures for In-Person Events
<
53
Reimagined Milkshake Mascots
Reimagined Milkshake Mascots
Nesquick Updates its Mascot Quicky for a New Age of Digital Consumers
<
52
Donut-Inspired Skincare Sets
Donut-Inspired Skincare Sets
Truly Beauty Recently Launched the Glazed Donut Skin Set
<
51
Climate-Positive Outdoor Apparel
Climate-Positive Outdoor Apparel
Askov Finlayson Launches North Swimwear for Earth Month
<
50
Grocery Store-Branded Apparel
Grocery Store-Branded Apparel
ALDI Has Launched the 2023 ALDI Gear Collection of Clothes & Goods
<
49
Youth-Targeted Water Ads
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
<
48
Celebrity-Backed Bag Campaigns
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
<
47
Empowering Women's Campaigns
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
<
46
Personalized Grocery Billboard Campaigns
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
<
45
Augmented Reality Menu Items
Augmented Reality Menu Items
Denny's New Mac N’ Brisket Sizzlin’ Skillet is Part of Its AR Menu
<
44
Next-Generation Soda Branding
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
<
43
Anti-Sexist Beer Campaigns
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
<
42
Comedic Laundry Campaigns
Comedic Laundry Campaigns
Tide Partners with Kumail Nanjiani in a New Campaign
<
41
Salad-Dressing-Inspired Band Tees
Salad-Dressing-Inspired Band Tees
Kraft Launches the Well Dressed Collection of Band Tees
<
40
Automotive Parking Lot Pop-Ups
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
<
39
Breakup-Themed Donation Pop-ups
Breakup-Themed Donation Pop-ups
Bumble Launches 'Ex-Boxes' Pop-ups for a Fresh Start
<
38
Ranch-Scented Soaps
Ranch-Scented Soaps
Bathe in Ranch is a Limited-Edition Soap Bar for National Ranch Day
<
37
Digital-Only Burger Promotions
Digital-Only Burger Promotions
Burger King Just Launched a Digital Exclusive Melt Meals Promotion
<
36
Supermodel-Backed Automotive Campaigns
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
<
35
Flame-Grilled Billboards
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
<
34
Tea Leaf Refreshment Branding
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
<
33
Nutrition-Focused Hair Brands
Nutrition-Focused Hair Brands
Contents Hair Care Boasts Highly Natural Formulas
<
32
Revolutionary Pizza Dipping Mechanisms
Revolutionary Pizza Dipping Mechanisms
Pizza Pizza's New Dip Roller is a Major Dipping Innovation
<
31
Chocolate Brand Esports Partnerships
Chocolate Brand Esports Partnerships
KitKat Extended its Partnership with EMEA Masters
<
30
Natural Haircare Collaborations
Natural Haircare Collaborations
SELV Rituel & Salon Chez Marcus Debut Nourishing Haircare Products
<
29
Soil Awareness Campaigns
Soil Awareness Campaigns
Heinz Launched SOS Tomatoes Island on Fortnite
<
28
AI-Powered Billboard Campaigns
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
<
27
Farm-to-Face Beauty Brands
Farm-to-Face Beauty Brands
Lixr Boasts High-Performance Formulas That are Clean & Cruelty-Free
<
26
Cheese-Themed Luxury Spas
Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
<
25
Adoptable Playlists Pet Ads
Adoptable Playlists Pet Ads
PEDIGREE and Spotify Help Dogs Find Forever Homes
<
24
Italian-Style Festival Piazzas
Italian-Style Festival Piazzas
The Aperol Spritz Piazza Brings a Taste of Italy to Coachella
<
23
Collaborative Outdoorsy Footwear
Collaborative Outdoorsy Footwear
The adidas x National Geographic Shoe is Performance-Driven
<
22
Fish Pic Dating App Bans
Fish Pic Dating App Bans
Tinder Announces Ban On All “Fish Pics” On The App
<
21
Uplifting Energetic Soda Rebrandings
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
<
20
Easter Cat Mascots
Easter Cat Mascots
Cadbury Bunny Tryouts 2023 Has Come to a Close with Crash the Rescued Cat
<
19
Vasectomy-Inspired Boxers
Vasectomy-Inspired Boxers
Twisted Tea Introduces the First-Ever Twisted Tea VasectomUndies.
<
18
Tasty BBQ Spritzes
Tasty BBQ Spritzes
Meat Sweats Boasts Three Signature Spritzes for Grilled and Smoked Meats
<
17
Vodka-Infused Pasta Sauces
Vodka-Infused Pasta Sauces
Heinz and Absolut Came Together to Create Pasta alla Vodka
<
16
Updated Affordable Cosmetic Ranges
Updated Affordable Cosmetic Ranges
No7 Beauty's Cosmetic Range Gets a New Look in Recent Launch
<
15
Cry-Inducing Onion Pizzas
Cry-Inducing Onion Pizzas
The DiGiorno Cry Pie Was Created to Be an Emotional Crutch
<
14
Temperature-Sensitive Mayo Jars
Temperature-Sensitive Mayo Jars
Hellmann’s Smart Jar Changes to Help Fight Food Waste
<
13
Gen Z Fragrance Campaigns
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
<
12
Ketchup-Colored Tattoo Inks
Ketchup-Colored Tattoo Inks
Heinz is Developing a Red Ink for Ketchup-Themed Tattoos
<
11
Plant-Based Body Washes
Plant-Based Body Washes
Ingreendients' Nourishing Body Wash is pH-Balanced and Sulfate-Free
<
10
Sandwich-Making Multitools
Sandwich-Making Multitools
Skippy Created the PBJ X Pro for National Peanut Butter and Jelly Day
<
9
Virtual Beauty Storefronts
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
<
8
Professional Snowboarder-Backed Watches
Professional Snowboarder-Backed Watches
G-shock Announces Partnership with Jake Canter
<
7
Augmented Reality Travel Murals
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
<
6
Emotive Fried Chicken Campaigns
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
<
5
Mixed-Reality Cola Billboards
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
<
4
Commemorative Sneaker Shops
Commemorative Sneaker Shops
The '85 Shop by eBay Shares a Collection of Original Air Jordan 1s
<
3
Pastry-Inspired Sweaters
Pastry-Inspired Sweaters
Pop-Tarts' Pop-Tartigan Sweaters Help Gen Z Channel "Grandmacore"
<
2
Fake Ketchup Campaigns
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
<
1
Dual-Ended Ketchup Bottles
Dual-Ended Ketchup Bottles
The Heinz Ketch-Up & Down Bottle Has Two Lids for Dispensing Every Drop
<