Dogfish Head Craft Launches Catchy Chorus, New Music-Themed Beer
Grace Mahas — March 18, 2023 — Lifestyle
References: prnewswire
Dogfish Head Craft Brewery, the Official Beer of Record Store Day for eight years running, is celebrating this year's holiday on Saturday, April 22 with the launch of a new music-themed beer, Catchy Chorus. Created in collaboration with Record Store Day, an organization dedicated to supporting the culture of independent record stores, Catchy Chorus is a double dry-hopped double IPA inspired by the four "magic chords" (E, B, C#m & A) that make up many popular melodies.
Catchy Chorus, a 9.0% ABV beer, blends Eureka, Bravo, Calypso, and Azacca hops, resulting in a harmonious sensory experience with citrusy and tropical aromas and flavors. The beer is now available in 4-packs of 16oz cans in the Mid-Atlantic and New England regions, and you can find it using Dogfish Head's Fish Finder.
To complement the Catchy Chorus release, Dogfish Head is partnering with Brooklyn Bowl to host Record Store Day-themed events in select cities across the country. The festivities will include a daytime record fair, on-site raffles and giveaways, DJ sets, beer specials, and meet and greets with music and beer legends. Additionally, Dogfish Head will present a live music show by Pigeons Playing Ping Pong and host official Record Store Day after-parties at Brooklyn Bowl locations nationwide.
Catchy Chorus, a 9.0% ABV beer, blends Eureka, Bravo, Calypso, and Azacca hops, resulting in a harmonious sensory experience with citrusy and tropical aromas and flavors. The beer is now available in 4-packs of 16oz cans in the Mid-Atlantic and New England regions, and you can find it using Dogfish Head's Fish Finder.
To complement the Catchy Chorus release, Dogfish Head is partnering with Brooklyn Bowl to host Record Store Day-themed events in select cities across the country. The festivities will include a daytime record fair, on-site raffles and giveaways, DJ sets, beer specials, and meet and greets with music and beer legends. Additionally, Dogfish Head will present a live music show by Pigeons Playing Ping Pong and host official Record Store Day after-parties at Brooklyn Bowl locations nationwide.
Trend Themes
1. Music-branded Beverages - Collaborations between beverage companies and music industry present opportunities for cross-promotion and unique flavor profiles.
2. Event Marketing Integration - Brands can create more meaningful and memorable event experiences by partnering with relevant industry associations and institutions.
3. Limited Edition Product Releases - Creating exclusive and time-limited products fosters consumer demand and allows for experimentation without significant risk or investment.
Industry Implications
1. Beverage - Beverage companies can collaborate with musicians and related industry events to create unique, limited edition flavors and cross-promote both products and events.
2. Music - Industry associations, like Record Store Day, can provide opportunities for collaborations with brands in creating limited edition products or event experiences.
3. Event Management - Event agencies can partner with relevant industry associations and brands to create integrated experiences that offer unique and memorable value to attendees.
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