Day One Beverages' Slim Cans Make RTD CBD More Accessible
Laura McQuarrie — March 20, 2023 — Marketing
References: drinkdayone & thetimes-tribune
To help more adults experience the benefits of ready-to-drink CBD sparkling water, Day One Beverages launched slim cans. This design was intentionally implemented to "[provide] a heightened alcohol-free indulgence, with the look and feel of a hard seltzer, but made with real fruit juice, no added sugar and zero calories." Simple, functional ingredients power the refreshing beverages, which help people overcome daily anxieties.
These slim cans are equipped with colored rings and accents so that consumers can differentiate between the citrusy Lemon, Lime and Grapefruit flavors, each with 20mg of CBD.
CBD-infused beverages speak to consumers with their potential therapeutic benefits, as well as the convenient way they help to incorporate CBD into a daily routine or a social occasion.
These slim cans are equipped with colored rings and accents so that consumers can differentiate between the citrusy Lemon, Lime and Grapefruit flavors, each with 20mg of CBD.
CBD-infused beverages speak to consumers with their potential therapeutic benefits, as well as the convenient way they help to incorporate CBD into a daily routine or a social occasion.
Trend Themes
1. Cbd-infused Beverages - There is a trend for CBD-infused sparkling waters which offer potential therapeutic benefits and a convenient way to incorporate CBD into daily routines or social occasions.
2. Slim Can Packaging - Slim can packaging is a trend that offers a heightened alcohol-free indulgence, with the look and feel of a hard seltzer, but made with real fruit juice, no added sugar and zero calories.
3. Functional Ingredients - There is a trend for using simple, functional ingredients to power refreshing beverages that help overcome daily anxieties.
Industry Implications
1. Beverage Industry - The CBD-infused beverage trend presents an opportunity for the beverage industry to disrupt the market and offer products that are easy to incorporate into daily routines or social occasions.
2. Packaging Industry - Slim can packaging presents an opportunity for the packaging industry to provide customers with an alcohol-free indulgence that offers a look and feel of a hard seltzer while still being environmentally friendly.
3. Nutraceutical Industry - The functional ingredient trend presents an opportunity for the Nutraceutical Industry to disrupt the market and create beverages that offer therapeutic benefits using simple, functional ingredients.
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