The '85 Shop by eBay Shares a Collection of Original Air Jordan 1s
Laura McQuarrie — April 5, 2023 — Business
The '85 Shop by eBay is a new retail pop-up space in Chicago that honors the Air Jordan 1s as "the sneaker that started it all." This shop features the largest collection of original Air Jordan 1s ever assembled—not just a complete collection of original Air Jordan 1s in every colorway but also a never-before-released Air Jordan 1 sample.
According to Garry Thaniel, Global GM of Sneakers at eBay, "The Air Jordan 1 changed the shoe game forever and ushered in the modern era of sneaker culture. The '85 Shop gives the community the chance to celebrate one of the most iconic and enduring sneakers ever created, and even own a piece of history."
This curated shop for sneakerheads was made possible with top sneaker sellers on eBay and a 10-day online auction will be held in April.
According to Garry Thaniel, Global GM of Sneakers at eBay, "The Air Jordan 1 changed the shoe game forever and ushered in the modern era of sneaker culture. The '85 Shop gives the community the chance to celebrate one of the most iconic and enduring sneakers ever created, and even own a piece of history."
This curated shop for sneakerheads was made possible with top sneaker sellers on eBay and a 10-day online auction will be held in April.
Trend Themes
1. Sneakerhead Culture - Creating curated shops and limited editions for sneaker enthusiasts presents a disruptive opportunity in the fashion industry.
2. Pop-up Retail - Increasing the number of pop-up retail spaces presents opportunities for brands and fashion retailers to showcase unique offerings to new audiences.
3. Sneaker Reselling - Offering limited-edition products through auctions or exclusive online sales enables resellers to thrive in the secondary market of collectable sneakers.
Industry Implications
1. Fashion Retail - Creating a retail space that showcases limited-edition and curated offerings can generate new revenue streams for companies in the fashion industry.
2. E-commerce - Leveraging e-commerce platforms to offer unique and limited-edition products can attract new customer segments while generating incremental revenue from existing customers.
3. Resale Market - Developing a marketplace or platform that enables sneaker resellers to connect with their customers more effectively can drive growth in the secondary market of collectable sneakers.
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