KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Laura McQuarrie — March 29, 2023 — Marketing
References: prnewswire
KFC's Enjoy, It's Beautiful is a new campaign that captures people, in slow motion, as they're eating to show the emotions that they experience while eating fried chicken. There are seven different character faces that are shown eating fried chicken and the campaign conveys the simply joys of eating in a genuine way.
This campaign for KFC by the PS21 creativity agency was recorded over different Colonel Sanders restaurants in Madrid.
"In the advertising industry, we are used to seeing TV actors smiling at products as if they were telling a joke," says Victor Blanco, executive creative director of PS21, "Who eats while smiling? Who bites and chews with a picture-face? We all know that the more we enjoy something, the more ridiculous our grimaces become, and that's amazingly beautiful."
This campaign for KFC by the PS21 creativity agency was recorded over different Colonel Sanders restaurants in Madrid.
"In the advertising industry, we are used to seeing TV actors smiling at products as if they were telling a joke," says Victor Blanco, executive creative director of PS21, "Who eats while smiling? Who bites and chews with a picture-face? We all know that the more we enjoy something, the more ridiculous our grimaces become, and that's amazingly beautiful."
Trend Themes
1. Emotive Advertising - Brands can explore creating campaigns that focus on capturing emotions through unique techniques, such as capturing the expressions of people while eating.
2. Authenticity in Advertising - Brands can move away from typical advertising tropes and instead capture the real, raw emotions of their customers while enjoying their products.
3. Slow Motion Video Campaigns - Brands can experiment with incorporating slow motion video in their advertising campaigns in order to capture vivid emotional experiences.
Industry Implications
1. Fast Food - Fast food chains could explore creating emotional advertisements like KFC's Enjoy, It's Beautiful campaign to reach younger and more engaged audiences.
2. Advertising and Marketing - Advertising and marketing agencies can seek out unique techniques like slow motion video to create emotional and authentic campaigns that connect with audiences on a deeper level.
3. Video Production - Video production companies can offer expertise in creating slow motion videos and other experimental techniques to create advertisements that evoke strong emotional responses.
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