Weetabix Now Features Fully Recyclable Packaging
Michael Hemsworth — April 1, 2023 — Eco
References: weetabixfoodcompany & talkingretail
The Weetabix Food Company has announced fully recyclable packaging for its cereal and On The Go drinks as part of its sustainability initiative, which comes two-years ahead of schedule. The move was initially projected for 2025 but has been achieved now across the aforementioned products, which will see all paper and plastic components easily recyclable from home. The plastic wrap can be recycled alongside soft plastics at many supermarkets in the UK.
Packaging Development Manager Mark Tyrell spoke on the next steps beyond the fully recyclable packaging saying, "The next step for us will be to further reduce the carbon footprint of our packaging, as contributing factor to Weetabix’s commitment to producing the first zero carbon box of cereal, and the wider ambition of operating as a net zero business by 2050.”
Packaging Development Manager Mark Tyrell spoke on the next steps beyond the fully recyclable packaging saying, "The next step for us will be to further reduce the carbon footprint of our packaging, as contributing factor to Weetabix’s commitment to producing the first zero carbon box of cereal, and the wider ambition of operating as a net zero business by 2050.”
Trend Themes
1. Sustainable Packaging - Opportunity for companies to adopt eco-friendly packaging to demonstrate their commitment to sustainability.
2. Recyclable Packaging - Companies can redesign their packaging to be fully recyclable, making it easy and accessible for consumers to recycle.
3. Zero Carbon Packaging - Opportunity to create packaging with zero carbon footprint, which can greatly contribute to a company's sustainability efforts.
Industry Implications
1. Food and Beverage - The industry can explore eco-friendly packaging solutions to reduce their environmental impact and appeal to eco-conscious consumers.
2. Retail - Retailers can promote sustainable packaging as a key selling point to attract environmentally conscious consumers.
3. Packaging - The packaging industry can revolutionize their business by offering fully sustainable and eco-friendly packaging solutions.
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