Burger King Just Launched a Digital Exclusive Melt Meals Promotion
Katherine Pendrill — March 11, 2023 — Marketing
References: fastfoodpost
Burger King is celebrating the return of its fan-favorite Melts lineup in a unique way – with an online-only Melt Meals promotion.
The new $7 Melt Meals promotion is a digital-exclusive deal that can only be accessed when ordering through the brand's website or the BK app. If you are ordering online, you'll be able to access five different Melts meals for just $7. Some of the exclusive meals featured as part of the promotion include the 'Your Melty Pleasure,' which consists of a Classic Melt with extra American cheese, a 4-piece of Mozzarella Sticks, and your choice of drink. Another option is 'The Spicy One,' which includes a Spicy Melt burger with extra jalapeños, along with a 4-piece Chicken Nuggets with Buffalo Sauce, and your choice of drink.
The new digital exclusive Melt Meals promotion is available now for a limited time.
Image Credit: Burger King
The new $7 Melt Meals promotion is a digital-exclusive deal that can only be accessed when ordering through the brand's website or the BK app. If you are ordering online, you'll be able to access five different Melts meals for just $7. Some of the exclusive meals featured as part of the promotion include the 'Your Melty Pleasure,' which consists of a Classic Melt with extra American cheese, a 4-piece of Mozzarella Sticks, and your choice of drink. Another option is 'The Spicy One,' which includes a Spicy Melt burger with extra jalapeños, along with a 4-piece Chicken Nuggets with Buffalo Sauce, and your choice of drink.
The new digital exclusive Melt Meals promotion is available now for a limited time.
Image Credit: Burger King
Trend Themes
1. Digital-only Promotions - Businesses can create digital-exclusive deals to incentivize customers to use their online platforms.
2. Online Ordering - By making digital-exclusive deals, businesses can encourage customers to order through their online platforms.
3. Targeted Marketing - Using data from online orders, businesses can target customers with personalized deals and promotions.
Industry Implications
1. Fast Food - Fast food companies can create exclusive digital deals to incentivize online ordering and compete in the digital age.
2. Restaurant Technology - Companies that provide online ordering platforms and marketing solutions can help restaurants create and promote digital-exclusive deals.
3. Data Analytics - Analytics companies can help businesses collect and analyze data from online orders to target customers with personalized promotions and increase sales.
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