Destination Canada and Caleb Simpson Launch New Travel Campaign
Grace Mahas — March 17, 2023 — Marketing
References: youtube & UpsizeToCanada
A new study reveals that 70% of New Yorkers believe the only thing better than living in New York City is escaping it. To offer relief from cramped living spaces, Destination Canada and TikToker Caleb Simpson have teamed up for the Upsize To Canada giveaway, offering three lucky New Yorkers the chance to win a custom, larger-than-life vacation in Canada worth $5,000 USD.
To enter the contest, participants must visit UpsizeToCanada.com by April 3rd and submit a 15-second video tour of their tiny apartment, along with the square footage. Three winners will receive a custom travel experience, including transportation, accommodations, and excursions curated by Canadian travel experts.
According to the Wakefield Research study, 71% of NYC dwellers endure small living spaces to save on housing costs and travel more. Many find creative ways to deal with limited space, such as creating future trip itineraries or travel bucket lists. The Upsize To Canada giveaway aims to provide these city dwellers with an unforgettable escape from their cramped quarters.
To enter the contest, participants must visit UpsizeToCanada.com by April 3rd and submit a 15-second video tour of their tiny apartment, along with the square footage. Three winners will receive a custom travel experience, including transportation, accommodations, and excursions curated by Canadian travel experts.
According to the Wakefield Research study, 71% of NYC dwellers endure small living spaces to save on housing costs and travel more. Many find creative ways to deal with limited space, such as creating future trip itineraries or travel bucket lists. The Upsize To Canada giveaway aims to provide these city dwellers with an unforgettable escape from their cramped quarters.
Trend Themes
1. Escape to Larger Accommodations - The Upsize To Canada campaign demonstrates the hunger for more space, which presents opportunities for businesses in the real estate sector to expand their offerings to accommodate those seeking larger living spaces.
2. Curated Travel Experiences - Destination Canada's collaboration with travel influencer Caleb Simpson highlights the potential for companies in the travel industry to offer personalized, curated travel experiences for customers to differentiate their offerings and capture a niche market.
3. User-generated Content Campaigns - The Upsize To Canada campaign shows the effectiveness of user-generated content as a marketing strategy, offering opportunities for businesses to engage with their customers and build brand loyalty through involvement in similar campaigns.
Industry Implications
1. Real Estate - The desire for more living space provides opportunities for real estate developers and agents to innovate and offer affordable living options with larger accommodations.
2. Travel and Tourism - The Upsize To Canada campaign shows the potential for travel companies to offer personalized travel experiences for customers, catering to their specific needs and preferences.
3. Marketing - The success of the Upsize To Canada campaign demonstrates the potential for businesses to leverage user-generated content marketing to engage customers and build brand loyalty through entertaining and creative campaigns.
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