This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Laura McQuarrie — March 8, 2023 — Marketing
References: campaignlive
Burger King is synonymous with flame grilling and to call attention to the new Flame Grilled Whopper-flavored Doritos, the flavored tortilla chip brand created an unmissable flame-grilled billboard. This new ad celebrates a new partnership and the fast food chain's famed charcoal flavor in an attention-grabbing way.
The controlled stunt turned the advertisement in front of a Burger King into a wall of flames, and it set conversations alight on social media. This kickoff to the Burger King and Doritos partnership and the "triangle Whopper" was also backed by a film on YouTube and social media activations.
Gen Z seems to have a preference for destructive marketing, which has become more popular over the last few years, and in response, brands are exploring the kinds of ideas that are so bold, they demand to be shared online.
The controlled stunt turned the advertisement in front of a Burger King into a wall of flames, and it set conversations alight on social media. This kickoff to the Burger King and Doritos partnership and the "triangle Whopper" was also backed by a film on YouTube and social media activations.
Gen Z seems to have a preference for destructive marketing, which has become more popular over the last few years, and in response, brands are exploring the kinds of ideas that are so bold, they demand to be shared online.
Trend Themes
1. Destructive Marketing - Brands are exploring bold ideas that demand to be shared online by engaging in destructive marketing tactics.
2. Unconventional Advertising - Creatively unconventional advertising methods like flame-grilled billboards are being used to grab attention and garner social media buzz.
3. Brand Partnerships - New partnerships like the one between Burger King and Doritos are being formed to create unique marketing campaigns that generate excitement and drive sales.
Industry Implications
1. Fast Food - The fast food industry has an opportunity to create attention-grabbing marketing stunts that showcase their products and generate social media buzz.
2. Advertising - The advertising industry has an opportunity to explore unconventional marketing methods that capture the attention of younger generations and drive brand engagement.
3. Snack Foods - Snack food brands have an opportunity to form partnerships with other brands and create exciting marketing campaigns that showcase their unique flavors and products.
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