Pop-Tarts' Pop-Tartigan Sweaters Help Gen Z Channel "Grandmacore"
Laura McQuarrie — March 28, 2023 — Marketing
References: streetinsider
To coincide with the launch of its "coziest flavor yet," Pop-Tarts is introducing a series of limited-edition crocheted Pop-Tarts Pop-Tartigan sweaters. These sweaters pay tribute to the flavor of the Frosted Banana Bread Pop-Tarts and they include special details like the "granny square" crochet pattern inspired by the iconic rectangular shape and golden-brown colors of the toaster pastries. Just 60 designs handcrafted by crochet artisan London Kaye are available and they come with a box of Pop-Tarts' newest flavor.
Chunky sweaters, billowy nightgowns and patchwork patterns are some of the staples of "Grandmacore," the style that speaks to Gen Z's love of nostalgia, comfort, vintage finds and thrifting. The #grandmaera hashtag has been viewed over 7.8 million times on TikTok and these sweaters help Gen Z lean into the aesthetic with ease and without learning to craft.
Chunky sweaters, billowy nightgowns and patchwork patterns are some of the staples of "Grandmacore," the style that speaks to Gen Z's love of nostalgia, comfort, vintage finds and thrifting. The #grandmaera hashtag has been viewed over 7.8 million times on TikTok and these sweaters help Gen Z lean into the aesthetic with ease and without learning to craft.
Trend Themes
1. Grandmacore Fashion - The rise of 'Grandmacore' fashion is creating opportunities for nostalgic and cozy-inspired designs in the fashion industry.
2. Limited-edition Collaborations - The success of limited-edition and collaborative collections, such as Pop-Tarts' sweater launch, presents a disruptive innovation opportunity in the fashion industry to create buzz and exclusivity around products.
3. Crochet and Knitwear - The demand for unique and handcrafted crochet and knitwear designs in the fashion industry is growing, creating opportunities for artisans and small businesses to offer customized products.
Industry Implications
1. Fashion - The 'Grandmacore' trend is influencing the fashion industry, encouraging the development of more nostalgic and comfortable designs that appeal to Gen Z consumers.
2. Food and Beverage - Collaborations between food and beverage brands and fashion companies, such as Pop-Tarts' sweater launch, offer an opportunity for cross-industry promotion and increasing brand awareness.
3. Handicrafts - The demand for unique and handcrafted crochet and knitwear designs in the fashion industry is increasing, providing an opportunity for the handicrafts industry to cater to this trend and offer customized products.
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