Simply Spiked Will Send You a Drink in Exchange for a Late-night Text
Grace Mahas — March 24, 2023 — Marketing
References: youtube
Simply Spiked™ Peach has released four new flavors and is offering its day-one fans the chance to try them first through its new campaign, “Juicy Calls.” The peach-flavored alcoholic beverage, which has a refreshing taste of 5% real fruit juice, is rewarding lucky legal-age drinkers who text a peach emoji to 73255 with a chance to be some of the first to taste the new flavors, including Signature Peach, Mango Peach, Strawberry Peach, and Kiwi Peach. Simply Spiked Peach is a new innovation from the relationship between Molson Coors Beverage Company and The Coca-Cola company.
The Juicy Calls campaign will deliver a variety pack 12-pack with all four new Simply Spiked Peach flavors to lucky brand fans located in select ZIP codes within New York City, Miami, and Washington D.C. Comedian Ron Funches will partner with Simply Spiked Peach in this campaign. Fans not located in these select ZIP codes can still enter for a chance to win a gift card that can be used to purchase a Simply Spiked Peach 12-pack.
The campaign is a great way to engage with its customers and celebrate its new flavors while building a buzz around its brand. The Simply Spiked Peach’s campaign shows how companies can creatively launch their products and engage with their customers by utilizing popular trends, such as emojis and personalized deliveries, while targeting a specific market.
The Juicy Calls campaign will deliver a variety pack 12-pack with all four new Simply Spiked Peach flavors to lucky brand fans located in select ZIP codes within New York City, Miami, and Washington D.C. Comedian Ron Funches will partner with Simply Spiked Peach in this campaign. Fans not located in these select ZIP codes can still enter for a chance to win a gift card that can be used to purchase a Simply Spiked Peach 12-pack.
The campaign is a great way to engage with its customers and celebrate its new flavors while building a buzz around its brand. The Simply Spiked Peach’s campaign shows how companies can creatively launch their products and engage with their customers by utilizing popular trends, such as emojis and personalized deliveries, while targeting a specific market.
Trend Themes
1. Personalized Deliveries - Opportunity for food and beverage brands to create personalized deliveries to customers as a way to engage and excite them.
2. Mobile Marketing - Innovation opportunity for businesses to leverage mobile marketing as a way to reach customers in creative ways and build brand awareness.
3. Reward-based Promotions - Businesses can increase customer engagement by offering reward-based promotions, as they provide an incentive for customers to interact with and purchase their products.
Industry Implications
1. Alcohol Industry - The alcohol industry can leverage personalized deliveries and reward-based promotions to build customer buzz and excitement around new product launches.
2. Beverage Industry - Innovation opportunity for beverage companies to utilize mobile marketing campaigns as a way to drive brand awareness and engage their customers with unique promotions and limited-time offers.
3. Food Industry - Opportunity for food companies to use personalized deliveries and exclusive promotions to drive customer engagement and excitement around their new product offerings.
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