Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Grace Mahas — March 8, 2023 — Marketing
References: youtube
In honor of International Women's Day, Miller Lite has announced its latest initiative, Bad $#!T to Good $#!T, which aims to support female hops farmers and brewers while addressing sexism in the beer industry. Miller Lite has been collecting sexist ads and posters from the beer industry for months and turning them into fertilizer that will be used to grow hops for female brewers.
The campaign, which will be supported by comedian and actor Ilana Glazer, aims to help female hops farmers grow over 1,000 pounds of hops that will then be donated to over 200 female brewers to make approximately 330,000 beers. Additionally, Miller Lite will donate over five times the amount it spends on buying back these ads to the Pink Boots Society, including the Canadian chapter, to support women in advancing their careers through brewing education.
The campaign, which will be supported by comedian and actor Ilana Glazer, aims to help female hops farmers grow over 1,000 pounds of hops that will then be donated to over 200 female brewers to make approximately 330,000 beers. Additionally, Miller Lite will donate over five times the amount it spends on buying back these ads to the Pink Boots Society, including the Canadian chapter, to support women in advancing their careers through brewing education.
Trend Themes
1. Female Empowerment in Beer Industry - Miller Lite's initiative of Bad $#!T to Good $#!T supports female hops farmers and brewers, and helps to address sexism in the beer industry.
2. Sustainability in Beer Production - Miller Lite's initiative of turning sexist ads from the beer industry into fertilizer for hop farming promotes a more sustainable approach to beer production.
3. Social Responsibility in Advertising - Miller Lite's campaign encourages the beer industry to be more socially responsible in its advertising and messaging.
Industry Implications
1. Beer Industry - Miller Lite's campaign addresses sexism in the beer industry while simultaneously promoting sustainability and social responsibility.
2. Agriculture Industry - Miller Lite's initiative of supporting female hops farmers can help to promote gender equality and diversity in the agriculture industry.
3. Advertising Industry - Miller Lite's campaign highlights the importance of socially responsible advertising and can inspire change in the advertising industry.
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