Annie Murphy and Eric Andre Head the BIC EasyRinse Razor Campaign
Michael Hemsworth — March 15, 2023 — Marketing
This new BIC EasyRinse Razor campaign is being launched to put a little humor into daily grooming and showcase the impressive capabilities of the shaving essential. The campaign features actors and comedians Annie Murphy and Eric Andre boasting about the product in adjacent shower stalls where they share sharp quips about the quality of the razor. The campaign features several spots that take a decidedly humorous approach to the otherwise ordinary product and comes as part of the brand's continued commitment to choosing popular celebrities to endorse its latest wares.
BIC North America VP of Marketing Katty Pien spoke to Adweek about the new BIC EasyRinse Razor campaign saying, "We were going for something accessible, with tongue-in-cheek humor that would appeal to millennials and Gen Z. Celebrities have really resonated with our consumers and helped us make the brand culturally relevant.”
Image Credit: BIC
BIC North America VP of Marketing Katty Pien spoke to Adweek about the new BIC EasyRinse Razor campaign saying, "We were going for something accessible, with tongue-in-cheek humor that would appeal to millennials and Gen Z. Celebrities have really resonated with our consumers and helped us make the brand culturally relevant.”
Image Credit: BIC
Trend Themes
1. Comedian-backed Razor Campaigns - Collaborating with comedians to endorse daily grooming essentials can provide a humorous approach to marketing and increase brand relevance among younger generations.
2. Celebrity Endorsements - Choosing celebrities to endorse products can effectively reach target demographics and increase brand recognition.
3. Humorous Advertising - Utilizing humor in advertising campaigns can create a memorable impression and increase consumer engagement.
Industry Implications
1. Personal Care - Collaborating with comedians and celebrities to endorse daily grooming essentials can create disruptive innovation opportunities within the personal care industry.
2. Marketing and Advertising - Humorous advertising campaigns can provide disruptive innovation opportunities for marketing and advertising agencies to create unique and memorable advertisements.
3. Entertainment - Collaborating with comedians and celebrities for product endorsements can create disruptive innovation opportunities within the entertainment industry while increasing brand exposure.
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