This Book Vending Machine Inspires Readers at Exeter St Davids Station
Laura McQuarrie — March 29, 2023 — Marketing
References: famouscampaigns
Self-help best-sellers like Atomic Habits and historical fiction reads like Daisy Jones and the Six are some of the books that can be picked up by commuters at a book vending machine in Exeter St Davids station. Penguin Random House set up this installation and it promises to take morning commuters on more than one journey.
The titles in the book vending machine will be refreshed regularly so that there are old classics and inspiring new books to discover. With this installation, Penguin Random House is putting a particular emphasis on meaningful cultural moments throughout the year like LGBTQ+ History Month and Black History Month.
This book vending machine celebrates the partnership between Exeter Unesco City of Literature, Great Western Railway and Penguin.
The titles in the book vending machine will be refreshed regularly so that there are old classics and inspiring new books to discover. With this installation, Penguin Random House is putting a particular emphasis on meaningful cultural moments throughout the year like LGBTQ+ History Month and Black History Month.
This book vending machine celebrates the partnership between Exeter Unesco City of Literature, Great Western Railway and Penguin.
Trend Themes
1. Book Vending Machines - Book vending machines are becoming popular as more people look for convenience and easy access to books.
2. Curated Reading Lists - Curated reading lists help customers discover new books and readings, and offer a new marketing opportunity to publishers and authors to promote their products.
3. Meaningful Cultural Moments - Emphasizing meaningful cultural moments, such as Pride Month or Black History Month, creates an opportunity to promote diversity and inclusion while increasing the readership of relevant content.
Industry Implications
1. Publishing - The publishing industry can benefit from book vending machines by reaching an audience that is looking for easy, convenient access to books, and by showcasing new releases and promoting events and author tours.
2. Transportation - The transportation industry can see opportunities in partnering with book vending machines to enhance the experience for commuters and attract new customers, as well as providing an alternative revenue stream and promoting literacy.
3. Education - The education industry can leverage book vending machines by providing them in schools and universities, promoting different types of readings and dispelling myths about the unpopularity of books, as well as encouraging literacy and critical thinking.
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