Win $8k from Angry Orchard by Completing the Cherry Stem Challenge
Grace Mahas — March 22, 2023 — Marketing
References: prnewswire
To celebrate its Hardcore Dark Cherry Apple Imperial Hard Cider, Angry Orchard is hosting the Hardcore Cherry Challenge and offering to pick up the tab for drinkers who can complete the classic bar trick of tying a cherry stem into a knot using only your tongue. The challenge is the perfect way to welcome drinkers to the upcoming St. Patrick's Day and Spring Break festivities.
To enter, participants need to share a video of themselves tying a cherry stem into a knot with their tongue on social media using the hashtag #HardcoreCherryChallenge and tagging @AngryOrchard. The brand will select winners at random and surprise them with eight six-packs of the 8% ABV Angry Orchard Hardcore. One lucky winner who can complete the challenge in under eight seconds will receive $8,000 in cash and a year's supply of Hardcore.
Since its launch, Angry Orchard Hardcore Dark Cherry Apple has brought deliciously bold, real fruit flavor to drinkers looking for more. The brand's first nationally available 8% ABV cider is made with traditional bittersweet cider apples and blended with dark cherry juice from concentrate, creating a deliciously easy-to-drink cider bursting with fruitiness. With updated packaging, Angry Orchard Hardcore Dark Cherry Apple is now available nationwide in six-pack 12 oz cans.
To enter, participants need to share a video of themselves tying a cherry stem into a knot with their tongue on social media using the hashtag #HardcoreCherryChallenge and tagging @AngryOrchard. The brand will select winners at random and surprise them with eight six-packs of the 8% ABV Angry Orchard Hardcore. One lucky winner who can complete the challenge in under eight seconds will receive $8,000 in cash and a year's supply of Hardcore.
Since its launch, Angry Orchard Hardcore Dark Cherry Apple has brought deliciously bold, real fruit flavor to drinkers looking for more. The brand's first nationally available 8% ABV cider is made with traditional bittersweet cider apples and blended with dark cherry juice from concentrate, creating a deliciously easy-to-drink cider bursting with fruitiness. With updated packaging, Angry Orchard Hardcore Dark Cherry Apple is now available nationwide in six-pack 12 oz cans.
Trend Themes
1. Bar Trick Challenges - Brands can leverage social media to promote challenges that showcase their products, engaging and rewarding participants in creative ways.
2. Fruit-infused Alcohol - Creating new and unique fruit-based alcoholic beverages can attract customers seeking exciting taste options.
3. Social Media Contests - Hosting creative social media contests can increase brand awareness and customer engagement, ultimately driving sales.
Industry Implications
1. Alcohol - Alcohol brands can leverage unique ingredients and creative marketing tactics to stand out in a crowded market and capture consumer attention.
2. Food and Beverage - Creating food and beverage products with unexpected and exciting taste profiles can capture consumers' attention and ultimately increase sales.
3. Social Media Marketing - Companies that effectively leverage social media for marketing purposes can increase brand awareness and ultimately drive sales growth.
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