Tinder Announces Ban On All “Fish Pics” On The App
Grace Mahas — March 31, 2023 — Marketing
References: tinder
Tinder, the leading dating app, is taking a stand against the infamous "fish pic." After conducting a recent study, the app found that 92% of singles reported experiencing "the ick" when encountering a potential match's fish photo. As a result, Tinder is introducing a new initiative to remove all fish photos from profiles within 24 hours of this announcement.
This new policy makes Tinder the first dating app in history to become "fish free," and is aimed at encouraging members to be more creative with their profile pictures. By removing fish photos, Tinder hopes to foster more genuine connections between users and create a more authentic dating experience.
To further enhance users' profiles and make it easier for them to find compatible matches, Tinder is also sharing nine hot tips to increase profile completeness scores. These tips are designed to help users present their best selves and attract more meaningful connections.
This new policy makes Tinder the first dating app in history to become "fish free," and is aimed at encouraging members to be more creative with their profile pictures. By removing fish photos, Tinder hopes to foster more genuine connections between users and create a more authentic dating experience.
To further enhance users' profiles and make it easier for them to find compatible matches, Tinder is also sharing nine hot tips to increase profile completeness scores. These tips are designed to help users present their best selves and attract more meaningful connections.
Trend Themes
1. Authentic Dating - Tinder is leading the industry in authentic dating by removing potentially misleading fish photos, presenting opportunities for other dating apps to prioritize authenticity in their own features.
2. Creativity in Profile Pictures - Tinder's fish pic ban is prompting users to get creative with their profile pictures, and presents an opportunity for companies providing photo editing or virtual wardrobe services to enhance user profiles even further.
3. Profile Completeness - Tinder's nine hot tips to increase profile completeness scores presents an opportunity for companies to create apps or services that gamify the profile creation process, incentivizing users to create more complete and attractive profiles.
Industry Implications
1. Dating Apps - Dating apps can benefit from incorporating authenticity and creative profile features in users' profiles to foster more genuine connections and meaningful relationships.
2. Photo Editing - With Tinder's fish pic ban, there is an opportunity for photo editing companies to provide services that help users create more aesthetically appealing and creative profile pictures for their dating app profiles.
3. Gamification - Companies that create systems of gamification could benefit from incorporating profile completeness into their offerings, engaging users to create more compelling profiles and improving overall user experience on dating apps.
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