Nesquick Updates its Mascot Quicky for a New Age of Digital Consumers
References: goodnes & packagingnews
Nesquik, a well-known milkshake brand from Nestle, has updated its identity in collaboration with FutureBrand designers. As a part of the update, Nesquik's mascot Quicky has been reimagined for a new age of consumers. FutureBrand adopted the "phygital" environment the younger generation plays in for inspiration, taking influences from computer animation movies and the gaming industry.
“We knew we needed to make Quicky a true icon for the brand once more, and by evolving his character we’ve opened the door for him to engage with new audiences and flex to new product lines. Creating ‘Quicky’s World’ and taking him into fresh new territory has been so rewarding and we can’t wait to see him brought to life across pack and online,” said Stephen McGilvray, executive creative director at FutureBrand.
Nesquik Sans, a custom typeface designed by the agency, reflects the brand's whimsical and cheerful spirit and is used in the new logo along with an animated milk splash.
Image Credit: Nesquick
“We knew we needed to make Quicky a true icon for the brand once more, and by evolving his character we’ve opened the door for him to engage with new audiences and flex to new product lines. Creating ‘Quicky’s World’ and taking him into fresh new territory has been so rewarding and we can’t wait to see him brought to life across pack and online,” said Stephen McGilvray, executive creative director at FutureBrand.
Nesquik Sans, a custom typeface designed by the agency, reflects the brand's whimsical and cheerful spirit and is used in the new logo along with an animated milk splash.
Image Credit: Nesquick
Trend Themes
1. Phygital Branding - Brands can reimagine their identity by adopting a phygital environment and taking influences from computer animation movies and the gaming industry to engage with the younger generation.
2. Evolved Brand Mascots - Brands can update their mascot characters to engage with new audiences and flex to new product lines to make them a true icon for the brand again.
3. Custom Typeface Design - Brands can create a custom typeface that reflects their brand's spirit to enhance their brand identity and make it more recognizable to customers.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can benefit from adopting a phygital environment to engage with the younger generation and updating their mascot characters to remain relevant.
2. Advertising and Marketing - Advertising and marketing agencies can offer custom typeface design services to help brands create a more memorable and recognizable brand identity.
3. Entertainment - The entertainment industry can influence and inspire branding strategies by showcasing how digital experiences can engage audiences and create immersive experiences.
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