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Worker Perks

Brands offer larger perks to help ease employee burdens

Trend - Employee perks are going well beyond in-office benefits and into investments that benefit employees' home lives, and ease the various personal or financial burdens or responsibilities they have. Things like childcare, debt repayment and fitness are now priorities for employers that want a productive and well-rounded workforce.

Insight - As personal responsibilities and living costs grow and are coupled with the additional difficulties that people are experiencing amidst the pandemic and a looming recession, workers are now less satisfied with in-office perks and more traditional employee benefits. Employees now expect that their employers allow them flexibility and better care for their families, and ultimately ease their financial burdens in a more equal exchange for their work and loyalty to the company.
Workshop Question - How is your brand prioritizing employee wellbeing when it comes to their personal responsibilities and/or financial burdens?
Trend Themes
1. Expanded Employee Benefits - In response to growing personal responsibilities and financial burdens exacerbated by the pandemic, employers are looking beyond in-office perks and instead offering a wider range of benefits to support employees' lives outside of work.
2. Financial Wellness Programs for Employees - Financial wellness platforms like Origin are partnering with companies to offer tailored advice and actionable tools to relieve financial stress for employees.
3. Increased Mental Health Benefits - Companies like Scotiabank are expanding their mental health benefits to better support employees seeking mental health services and create a more open dialogue around mental health in the workplace.
Industry Implications
1. Human Resources - Human resources professionals can leverage these trends to attract and retain employees, increase job satisfaction, and create a more productive and supportive workplace.
2. Financial Services - Financial services professionals can offer innovative solutions like financial wellness programs to support employees and help them manage debt and other financial burdens.
3. Healthcare - As mental health benefits become a larger priority for companies, healthcare professionals can help design and implement effective mental health programs that meet the needs of employees.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
123,730 Total Clicks
Date Range:
Sep 20 — Nov 21
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Remote Work Supplies Stipends
Remote Work Supplies Stipends
Shopify Employees Received $1,000 to Fund Their Remote Work Set-Ups
With the COVID-19 pandemic forcing offices to quickly shutter to curb the spread and keep their employees safe, many had to create suitable work environments from their homes for the first time–... MORE
Remote Work Fitness Perks
Remote Work Fitness Perks
Pinterest Supplied Its Employees with Virtual Workouts
At its San Francisco headquarters, Pinterest offers its employees great fitness perks that enable them to take part in a variety of classes to improve their health and wellness. Like many other... MORE
Student Loan-Paying Work Perks
Student Loan-Paying Work Perks
Google Will Help Employees Pay Off Their Student Loans
As part of a new work benefit, Google will help employees pay off their student loans beginning in 2021 and will match up to 2,500 per employee per year. The new work benefit was introduced as a... MORE
Child Tutor Work Perks
Child Tutor Work Perks
Noodle PRO Tutors Students Online as a Well-Being Benefit for Employees
Since the onset of the pandemic, parents are struggling to work from home while also being responsible for their children’s ability to learn from home. To combat this issue, New York City-... MORE
Employee Financial Wellness Platforms
Employee Financial Wellness Platforms
Origin Helps Companies Relieve Employee Stress
Understanding the importance of financial wellness—the need for which has only been exasperated by the ongoing COVID-19 pandemic, which has directly increased the unemployment rate—Origin seeks... MORE
Bank Mental Health Benefits
Bank Mental Health Benefits
Scotiabank Expands Mental Health Benefit to $10,000 Per Year
The societal dialogue around mental health has increased dramatically in recent years and made it more acceptable to talk openly about issues. This shift has prompted Canadian bank Scotiabank to... MORE

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