Brands are leveraging technology to implement digital capabilities to face masks
Trend - Face masks have become a requirement across the globe, which also causes communication restrictions. To combat this, some brands are incorporating technological capabilities to assist with audio or visual barriers. This is done through connectivity to devices to enable voice response, transcription, and more.
Insight - Consumers are wearing face masks in public environments for protection from the global health crisis. As these masks become further accepted as a part of the new normal, their features must adapt. The fusion of technology is favorable as it provides added functions to the protective gear to assist consumers through any communication barriers. This makes for more seamless integration of a new necessity into daily routines.
Insight - Consumers are wearing face masks in public environments for protection from the global health crisis. As these masks become further accepted as a part of the new normal, their features must adapt. The fusion of technology is favorable as it provides added functions to the protective gear to assist consumers through any communication barriers. This makes for more seamless integration of a new necessity into daily routines.
Workshop Question - How can your company help consumers accommodate to the restrictions of the new normal?
Trend Themes
1. Technology-enabled Masks - Brands are leveraging technology to enhance the features of face masks for better communication and protection.
2. Expressive Masks - Masks that mimic natural movements of the mouth or display digital expressions offer a solution to communication restrictions.
3. Digitally Connected Masks - Masks that incorporate digital integration with smartphones or voice-activated assistants provide a hands-free approach to daily tasks.
Industry Implications
1. Healthcare Technology - The development of technology-enabled protective gear expands opportunities for healthcare communication and safety in times of crisis.
2. Fashion and Apparel - Incorporating technology and customization into fashion accessories, such as masks, offers a unique consumer experience.
3. Consumer Electronics - The integration of electronics into wearable protective gear creates potential for new innovations in communication and hands-free interaction.
