The Endless World of Air Max Unfolds in Real-Time on Google Slides
Laura McQuarrie — September 21, 2020 — Marketing
References: discoveryourair & prnewswire
The Endless World of Air Max is a sneaker culture and entertainment hub on Google Slides, and a part of Foot Locker's Discover Your Air platform with Nike. The hub is a destination for events like livestreamed art sessions and Air Max Trivia, plus it serves as a place for sneakerheads to quickly access upcoming Air Max drops.
The hub is regularly updated with the creative visions of 3D hand-drawn illustrators, typographers and graphic designers, offering a treat for fans in real-time.
The experience is ever-evolving and invites sneaker enthusiasts to join Air Max Master Classes hosted by comedian and social media personality DC Young Fly or show off their own Air Max collection at home.
Image Credit: Foot Locker
The hub is regularly updated with the creative visions of 3D hand-drawn illustrators, typographers and graphic designers, offering a treat for fans in real-time.
The experience is ever-evolving and invites sneaker enthusiasts to join Air Max Master Classes hosted by comedian and social media personality DC Young Fly or show off their own Air Max collection at home.
Image Credit: Foot Locker
Trend Themes
1. Sneaker Culture Hubs - Opportunity for brands to create immersive online platforms that cater to sneaker enthusiasts through real-time updates and interactive events.
2. Livestreamed Art Sessions - Potential for artists and brands to connect with their audience by hosting virtual art sessions broadcasted in real-time to engage and entertain sneakerheads.
3. Interactive Sneaker Collections - Advantage for sneakerheads to showcase their personal collections through online platforms, fostering a sense of community and individual expression.
Industry Implications
1. Retail - Retailers can leverage online platforms and interactive experiences to create a personalized shopping environment for sneaker enthusiasts.
2. Art and Design - Artists and designers can collaborate with sneaker brands to create exclusive visuals and participate in livestreamed art sessions that showcase their talent to a targeted audience.
3. Social Media and Entertainment - Opportunity for social media influencers and entertainers to collaborate with sneaker brands and host interactive events to engage and entertain their followers.
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