Energy-returning textiles are being increasingly recognized for their many benefits
Trend - Textiles that recycle one's energy and reflect it back to the body are known to contribute to improved circulation, better thermoregulation, and increased levels of energy, among other benefits. These fabrics are now being incorporated in various products—from clothing to bedding—in order to produce a better wellness experience.
Insight - Consumers understand that consistent performance and dedication are important when working to meet one's goals and aspirations. Contemporary lifestyles, however, entail an "always-on culture" that is guided by a need for skill and efficiency. This causes many individuals to feel stressed and overwhelmed. In order to mitigate this and continue to perform unhindered, individuals look for wellness-focused products and services that will seamlessly allow them to stay on top of their game.
Insight - Consumers understand that consistent performance and dedication are important when working to meet one's goals and aspirations. Contemporary lifestyles, however, entail an "always-on culture" that is guided by a need for skill and efficiency. This causes many individuals to feel stressed and overwhelmed. In order to mitigate this and continue to perform unhindered, individuals look for wellness-focused products and services that will seamlessly allow them to stay on top of their game.
Workshop Question - Conceptualize a product/service that will allow consumers to feel more relaxed.
Trend Themes
1. Energy-returning Textiles - Textiles that recycle energy and increase performance and well-being are becoming increasingly popular in various industries.
2. Energy-harnessing Clothing - Clothing that can harness the body's own energy to improve physical performance and recovery is a growing trend in the athletic wear industry.
3. Energy-recycling Fabrics - Fabrics that can recycle the body's energy for improved circulation and overall wellbeing are being utilized in bedding, furniture upholstery, and other industries.
Industry Implications
1. Athletic Wear - Athletic wear companies can incorporate energy-returning textiles into their products to provide consumers with wellness-focused benefits and improved performance.
2. Home Textiles - Home textile companies can utilize energy-recycling fabrics for bedding and furniture upholstery to improve sleep quality and overall wellbeing for consumers.
3. Running Gear - Running gear companies can incorporate energy-returning materials into shoes and apparel for improved performance and enhanced recovery rates for runners.
