Car brands are influencing the design choices in architecture and homeware
Trend - Auto brands are having an effect on the aesthetic and functional decisions in architecture and interior design projects. While some car companies are directly partnering with an architectural practice, others are serving as a strong point of inspiration.
Insight - When it comes to their lifestyles, contemporary consumers are always looking for ways to instill equilibrium and be consistent—whether that is about balancing work and play or facilitating stronger connections between their personal preferences. As a result, many are placing an emphasis on aesthetics as a means of remaining "on-brand." This, in turn, allows individuals to be more confident in their self-expression.
Insight - When it comes to their lifestyles, contemporary consumers are always looking for ways to instill equilibrium and be consistent—whether that is about balancing work and play or facilitating stronger connections between their personal preferences. As a result, many are placing an emphasis on aesthetics as a means of remaining "on-brand." This, in turn, allows individuals to be more confident in their self-expression.
Workshop Question - What adjacent industry could your brand borrow ideas from?
Trend Themes
1. Auto-inspired Architecture and Design - Auto brands are having an effect on architectural and interior design projects, with auto-inspired style and functionality becoming increasingly popular.
2. Customized Luxury Auto-related Services - Luxury automakers are offering customized services to enhance the overall experience of owning such vehicles, including digital design services for garages and homes.
3. Indestructible Home Designs - Inspired by the aesthetics and functionality of exceptionally durable vehicles like Tesla’s Cybertruck, architectural firms are exploring home designs that incorporate robust and apocalypse-proof features.
Industry Implications
1. Automotive Industry - Auto brands are taking a more active role in influencing the design choices in architecture and homeware, spurring innovation and expanding brand offerings beyond vehicles.
2. Luxury Real Estate Industry - Luxury real estate developers are collaborating with automakers to create exclusive lifestyle experiences that cater to wealthy car collectors and enthusiasts.
3. Architecture and Design Industry - Architecture and design professionals are incorporating automotive-inspired designs and features into their projects to create unique and exciting spaces for clients.
4 Featured, 36 Examples:
152,120 Total Clicks
Date Range:
Apr 19 — Sep 20
Trending:
Warm
Consumer Insight Topics:
