UNIQLO's StyleHint App Helps Users Discover New Styles and Tips
Laura McQuarrie — September 28, 2020 — Fashion
References: uniqlo & theindustry.fashion
UNIQLO' StyleHint is a mobile styling app that helps users make the most of the items that are already in their closet, as well as discover new items and tips. The mobile app from the global apparel retailer works like a style search engine, as users are able to upload photos of the pieces that they love and have them matched with similar styles. Within the app, it's easy to place an order instantly, which helps user get their hands on top outfits and the popular products that appear frequently in hashtags.
The app taps into Google Cloud Vision API image analysis in order to provide an experience that lets people refine their personal style based on the pieces that they love most.
Image Credit: UNIQLO
The app taps into Google Cloud Vision API image analysis in order to provide an experience that lets people refine their personal style based on the pieces that they love most.
Image Credit: UNIQLO
Trend Themes
1. Mobile Styling Apps - Disruptive Innovation Opportunity: Develop a mobile styling app that incorporates AI-powered image analysis to help users discover new styles and make the most of their existing wardrobe.
2. Style Search Engines - Disruptive Innovation Opportunity: Create a style search engine that utilizes image matching technology to suggest similar styles and facilitate instant online purchases.
3. AI-powered Fashion Recommendations - Disruptive Innovation Opportunity: Build an AI-powered fashion recommendation system that leverages image analysis to provide personalized style suggestions based on user preferences and popular trends.
Industry Implications
1. Apparel Retail - Disruptive Innovation Opportunity: Transform the apparel retail industry by integrating mobile styling apps that enhance the shopping experience and promote personalized recommendations.
2. E-commerce - Disruptive Innovation Opportunity: Revolutionize the e-commerce sector by incorporating style search engines that enable users to easily find and purchase similar fashion items.
3. Image Analysis Technology - Disruptive Innovation Opportunity: Drive innovation in the field of image analysis technology by developing AI-powered solutions that accurately match and recommend fashion styles based on user preferences.
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