These LOSERS Sneakers are Decorated in an Aggressive Slogan
Charlotte Joyce Kidd — October 6, 2015 — Fashion
References: losers-styg & highsnobiety
From far away, these LOSERS sneakers look like a fairly clean-cut skate shoe: they come in crisp white with painter polka dots, in an elegant laced, thick-sole silhouette. Take a few steps toward them, however, and the shoes have a not-so-nice message for anyone who gets too close.
The LOSERS sneakers are based on the brand's SCHOOLER silhouette, which also comes in a high-top version and has seen previous iterations of the polka dot pattern. The colorway is concisely named "F.O." and is also available in red on white.
These "F.O." LOSERS sneakers tap into a particular genre of preppy skater style. While men in their late teens and early twenties still have a desire to display the rebellious and nonchalant mentality embodied by skater culture, they also want to look more put-together and tasteful than board shorts and ripped-up Vans allow for.
The LOSERS sneakers are based on the brand's SCHOOLER silhouette, which also comes in a high-top version and has seen previous iterations of the polka dot pattern. The colorway is concisely named "F.O." and is also available in red on white.
These "F.O." LOSERS sneakers tap into a particular genre of preppy skater style. While men in their late teens and early twenties still have a desire to display the rebellious and nonchalant mentality embodied by skater culture, they also want to look more put-together and tasteful than board shorts and ripped-up Vans allow for.
Trend Themes
1. Confrontational Skate Shoes - Opportunity for disruptive innovation in the skate shoe market by incorporating aggressive slogans and patterns.
2. Preppy Skater Style - Opportunity for disruptive innovation in the fashion industry by combining traditional preppy aesthetics with skate culture.
3. Youth Desire for Rebellious Elegance - Opportunity for disruptive innovation in the apparel industry by creating clothing that balances rebellious and nonchalant attitudes with a more refined and put-together look.
Industry Implications
1. Skate Shoe - Opportunity for the skate shoe industry to differentiate itself by designing confrontational and edgy footwear.
2. Fashion - Opportunity for the fashion industry to tap into the growing demand for preppy skater style clothing.
3. Apparel - Opportunity for the apparel industry to cater to the youth market by offering clothing that combines rebellion with elegance.
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