Y Athletics Blends Merino Wool with Silver to Keep Fabric Fresh
Meghan Young — May 13, 2015 — Lifestyle
References: yathletics & kickstarter
Y Athletics, a company based in Los Angeles, has created a collection of silver socks -- and that's not referring to color, but material. Dubbed SilverAir Socks, they are made out of a blend of Merino wool and silver to create a high-performance design that stays fresh longer while also regulating temperature. Great for everyday wear as well as more rustic travels, the silver socks have vastly surpassed its original $35,000 Kickstarter goal by $285,612.
Utterly convenient, the unique silver socks ensures feet smells are kept to a healthy minimum -- even when on the road. They even come in a useful travel pack to help ensure the quality of the product is not at all compromised.
Utterly convenient, the unique silver socks ensures feet smells are kept to a healthy minimum -- even when on the road. They even come in a useful travel pack to help ensure the quality of the product is not at all compromised.
Trend Themes
1. Silver Socks - Disruptive innovation opportunity: Developing new materials and fabrics for odor control and temperature regulation in apparel.
2. High-performance Design - Disruptive innovation opportunity: Creating innovative and functional designs for everyday apparel and travel gear.
3. Kickstarter Success - Disruptive innovation opportunity: Leveraging crowdfunding platforms to launch and fund innovative products in the fashion industry.
Industry Implications
1. Apparel - Disruptive innovation opportunity: Incorporating advanced materials and technologies to enhance the performance and comfort of clothing.
2. Travel Gear - Disruptive innovation opportunity: Developing travel accessories with convenient features and high-quality materials for on-the-go consumers.
3. Crowdfunding - Disruptive innovation opportunity: Utilizing crowdfunding platforms to reach a broader audience and secure funding for innovative product ideas.
4.5
Score
Popularity
Activity
Freshness
