Nike's Hyper Elite Socks Blend High Performance with Customization
Laura McQuarrie — May 13, 2015 — Fashion
The technology continues to develop, so do Nike's Hyper Elite Socks. Over the years, those who wear the high-tech and high-performance socks have been able to boast features like full support, ventilation, cushioning—especially on the front and back of the foot—compression and sweat-wicking properties. Now, with Nike iD technology, the brand is beginning to make room for customization.
Part of what sets Nike apart is the way its socks are crafted. Where the Elite sock only uses nine bobbins of yarn per sock, the Hyper Elite uses 13, using more material to provide that extra cushioning where it is needed most.
iD customization means that there are more color options available for athletic enthusiasts, without compromising on performance. As of now, iD customization is available for the Nike Fade Elite Basketball Crew, KD Electric Eel and Kobe Flight Pack.
Part of what sets Nike apart is the way its socks are crafted. Where the Elite sock only uses nine bobbins of yarn per sock, the Hyper Elite uses 13, using more material to provide that extra cushioning where it is needed most.
iD customization means that there are more color options available for athletic enthusiasts, without compromising on performance. As of now, iD customization is available for the Nike Fade Elite Basketball Crew, KD Electric Eel and Kobe Flight Pack.
Trend Themes
1. Customizable Athletic Gear - iD customization technology allows for more personalized options without sacrificing performance.
2. High-tech Performance Socks - As technology continues to evolve, athletic socks can include advanced features like full support, ventilation, and cushioning.
3. Material Innovation - Using more yarn in socks for targeted cushioning is an opportunity for material innovation in athletic wear.
Industry Implications
1. Athletic Wear - The market for customizable and high-performance athletic wear continues to grow.
2. Sporting Goods - Companies producing sporting goods can incorporate new materials and customization technology in their products to remain competitive.
3. Textile Manufacturing - Developing new materials and techniques for athletic wear manufacturing can lead to disruptive innovation opportunities.
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