Kiyu Taro Labels Their Flavors Based on Atmospheric Conditions
References: victad.tw & lovelypackage
Kiyu Taro has taken a unique approach to branding and has labeled their various packages based on weather conditions. Whether you are a “Spicy Thunder Storm” kind of guy or a “Curry Moon Night” gal, you’re sure to enjoy a flavor of Kiyu Taro that also matches your personality type. Other quirky flavor names include “Wasabi Rainy Day” and “Caramel Sunny Day.”
Kiyu Taro’s branding initiative was undertaken by Victor Branding Design Corp., who conceptualized this bizarre yet engaging idea for the popular Taiwanese root snack. The packaging features cutely painted graphics representing the various atmospheric conditions with Kiyu Taro snacks also serving as elements in each illustration. The novelty of the marketing alone makes me want to buy all four boxes and try them in accordance to my local weather.
Kiyu Taro’s branding initiative was undertaken by Victor Branding Design Corp., who conceptualized this bizarre yet engaging idea for the popular Taiwanese root snack. The packaging features cutely painted graphics representing the various atmospheric conditions with Kiyu Taro snacks also serving as elements in each illustration. The novelty of the marketing alone makes me want to buy all four boxes and try them in accordance to my local weather.
Trend Themes
1. Weather-inspired Packaging - Opportunity for companies to create unique and engaging packaging by incorporating weather-inspired designs and themes.
2. Personalized Branding - Potential for businesses to customize their products and appeal to customers by labeling them based on personal preferences or characteristics.
3. Novelty Marketing - Disruptive innovation opportunity for brands to attract attention and drive sales by implementing unconventional and attention-grabbing marketing strategies.
Industry Implications
1. Food Packaging - Food packaging companies can explore weather-inspired designs to create visually appealing and memorable packaging for their products.
2. Snack Industry - Snack companies have the potential to differentiate themselves by introducing personalized labeling that aligns with customers' preferences, creating a unique snack experience.
3. Marketing and Branding - Marketing agencies can tap into the trend of novelty marketing and help businesses create unconventional marketing campaigns that capture consumers' attention and generate buzz for their products.
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