Time Out & Instagram are Partnering to Launch Holi at Home
Laura McQuarrie — March 29, 2021 — Marketing
References: timeout & campaignlive
To mark Rangwali Holi, Time Out and Instagram are teaming up to host Holi at Home, a virtual mini-festival with three sessions led by content creators. The virtual event recognizes that regular celebrations are on hold yet the community still desires a way to come together. Home at Holi will be held to help Instagram users enjoy and learn about traditions, delicacies and dancing in a safe way.
On Time Out London's Instagram channel, the virtual celebrations will be kicking off with columnist and author Ravinder Bhogal, who will be hosting a cooking class making bhel puri and two chutneys. Later in the day, jewelry designer and henna artist Nisha Davdra will be sharing popular designs and to cap off the event, presenter and entertainer Sugapuff will lead a Bollywood dance.
On Time Out London's Instagram channel, the virtual celebrations will be kicking off with columnist and author Ravinder Bhogal, who will be hosting a cooking class making bhel puri and two chutneys. Later in the day, jewelry designer and henna artist Nisha Davdra will be sharing popular designs and to cap off the event, presenter and entertainer Sugapuff will lead a Bollywood dance.
Trend Themes
1. Virtual Mini-festivals - The rise of virtual mini-festivals presents an opportunity to create immersive experiences in the digital space that can be accessed from anywhere in the world.
2. Accessible Cultural Events - Creating virtual events like Holi at Home makes cultural events and traditions more accessible to people who may not have been able to physical attend them before.
3. Social Media Engagement - Collaborating with social media channels like Instagram allows brands to capitalize on their reach and provide unique experiences to their followers.
Industry Implications
1. Digital Entertainment - The digital entertainment industry can leverage virtual mini-festivals as a new form of eco-friendly, globally accessible entertainment.
2. Cultural Tourism - The tourism industry can adopt virtual mini-festivals to promote cultural activities, traditions and attractions as a part of cultural tourism.
3. Social Media Marketing - Social media marketing companies can use virtual mini-festivals to create new experiences for their clients' customers, increase brand engagement and reach.
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