Believe Diapers Sets Itself Apart with a Charitable Model
Laura McQuarrie — February 23, 2021 — Eco
References: believediapers & prnewswire
Believe Diapers is launching in the United States with a charitable one-to-one model to address the statistic that one in three families in the country struggles to afford diapers. As the brand recognizes, " Diaper need has a negative ripple effect, impacting an entire family's ability to work and attend school."
The brand's soft diapers are made with bamboo, which is not only hypoallergenic, antimicrobial and odor-resistant but also a renewable resource. Free from all harmful chemicals, preservatives and additives, the brand's diapers are poised to help tens of thousands of families access clean care solutions.
The socially responsible and eco-friendly diaper brand puts philanthropy at its core and it is donating a million diapers to families in the US at its launch.
The brand's soft diapers are made with bamboo, which is not only hypoallergenic, antimicrobial and odor-resistant but also a renewable resource. Free from all harmful chemicals, preservatives and additives, the brand's diapers are poised to help tens of thousands of families access clean care solutions.
The socially responsible and eco-friendly diaper brand puts philanthropy at its core and it is donating a million diapers to families in the US at its launch.
Trend Themes
1. One-for-one Model - Believe Diapers sets a new standard with its one-to-one model that is not only charitable, but also addresses the issue of diaper affordability.
2. Sustainable Diapers - Believe Diapers uses bamboo as the main material in their diapers, providing an eco-friendly alternative that is hypoallergenic and free from harmful chemicals.
3. Socially Responsible Brands - With brands like Believe Diapers seeking to create a positive social impact, consumers are increasingly prioritizing social responsibility in their purchasing decisions.
Industry Implications
1. Baby Care - Believe Diapers represents a new, philanthropic approach to the baby care industry by providing access to essential diaper needs for low income families.
2. Sustainability - Believe Diapers is part of a broader movement promoting the use of sustainable materials in the manufacture of baby products.
3. Philanthropy - The one-for-one model employed by Believe Diapers can be applied to other industries as a way of aligning with social causes and promoting philanthropic values.
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