The LEGO x adidas Originals Superstars Feature LEGO Brick Overlays
Niko Pajkovic — February 8, 2022 — Fashion
adidas and LEGO have once again teamed up, this time to drop two new kids-exclusive LEGO x adidas Originals Superstars in a blue and red colorway. Both the sneakers arrive with a smooth black leather finish and grooved white leather side stripes, as well as LEGO co-branding on the padded tongues.
In addition, the new Superstars feature plastic LEGO brick overlays on the shell-toe and heels, making it appear as if the shoes are one part sneaker, one part LEGO piece. Rounding out the silhouette is a thick, all-white outsole and extra-wide black laces that run over the tongue.
Moreover, the new sneakers contribute to adidas larger sustainability-focused initiatives, as both pairs come constructed from recycled materials.
Image Credit: adidas
In addition, the new Superstars feature plastic LEGO brick overlays on the shell-toe and heels, making it appear as if the shoes are one part sneaker, one part LEGO piece. Rounding out the silhouette is a thick, all-white outsole and extra-wide black laces that run over the tongue.
Moreover, the new sneakers contribute to adidas larger sustainability-focused initiatives, as both pairs come constructed from recycled materials.
Image Credit: adidas
Trend Themes
1. Kids' Toy-inspired Shoes - Opportunity to create a new category of shoes that offer unique designs inspired by popular children's toys, attracting younger consumers.
2. Sustainability-focused Sneakers - Opportunity to develop eco-friendly sneaker lines using recycled materials, appealing to environmentally conscious consumers.
3. Brand Collaboration - Opportunity to combine two established brands to create products that cross over between different customer segments and engage diverse audiences.
Industry Implications
1. Footwear - Developing innovative shoe designs and materials to meet customer demands for both style and eco-friendliness.
2. Toy - Partnering with companies in other industries to extend brand reach and increase engagement with younger audiences.
3. Fashion Apparel - Manufacturing clothing and accessories with unique designs that are inspired by popular themes and characters in different subcultures.
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