Reebok Launches AR App as Part of 'Courting Greatness' Campaign
Niko Pajkovic — August 3, 2021 — Marketing
References: reebok & marketingdive
As part of its "Courting Greatness' social campaign, sportswear retailer Reebok has launched an augmented reality tool that allows users to superimpose playable basketball courts onto their environments. The app targets younger generations who might lack access to official basketball spaces.
All that is required of users is that they scan the area they wish to play from a distance of 10 to 20 feet and they will be delivered an AR overlay of the space, which will present regulation-sized basketball dimensions. They can then leave the app running, or use chalk to mark appropriate boundaries including free throw and three-point lines.
Though it belongs to a broader social campaign, Reebok's new court-building tool also coincides with the brand's release of its new 'Iverson Four' sneaker, highlighting the innovative – and socially positive – ways AR can be utilized for better branding in the retail space.
Image Credit: Reebok
All that is required of users is that they scan the area they wish to play from a distance of 10 to 20 feet and they will be delivered an AR overlay of the space, which will present regulation-sized basketball dimensions. They can then leave the app running, or use chalk to mark appropriate boundaries including free throw and three-point lines.
Though it belongs to a broader social campaign, Reebok's new court-building tool also coincides with the brand's release of its new 'Iverson Four' sneaker, highlighting the innovative – and socially positive – ways AR can be utilized for better branding in the retail space.
Image Credit: Reebok
Trend Themes
1. AR Basketball Courts - The launch of Reebok's AR court-building app will prompt more augmented reality tools focused on building virtual sports courts.
2. AR for Social Campaigns - Reebok's Courting Greatness social campaign has demonstrated the benefits of incorporating augmented reality technology for promotional campaigns.
3. AR Sports Accessibility - Augmented reality integration in sports can help improve accessibility and inclusivity, particularly for those who lack access to official basketball spaces.
Industry Implications
1. Sportswear Retail - Sportswear retailers can utilize augmented reality tools to improve brand awareness and engagement, and to improve accessibility to sports training and facilities.
2. Technology - The integration of augmented reality technology in sports presents a new opportunity for the technology industry to explore, particularly for building AR solutions that improve accessibility.
3. Social Media Marketing - Social media marketers can explore incorporating augmented reality tools in campaigns to enhance user engagement and create innovative, accessible promotional content.
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