Cadbury is Inviting Fans to Invest in a Limited-Edition Bar
Laura McQuarrie — August 24, 2021 — Lifestyle
References: campaignlive
Cadbury is inviting chocolate lovers to invest in the limited-edition bar, the Cadbury Wispa Gold Hazelnut Flavour bar, and get rewarded with returns paid in chocolate. By investing in shares of the #WispaGoldHF limited-edition chocolate bar (and not actual shares in the company,) people get to experience the product being treated just like valuables such as cryptocurrency, stocks, silver or gold.
Those who invest in the chocolate bar, and other interested parties, can check in on the Cadbury UK Twitter account for updates. The value of the fictional shares will fluctuate until early September, until which time shareholders will get payouts in the form of Wispa Gold Hazelnut bars, and the value of one share will not exceed six bars.
Those who invest in the chocolate bar, and other interested parties, can check in on the Cadbury UK Twitter account for updates. The value of the fictional shares will fluctuate until early September, until which time shareholders will get payouts in the form of Wispa Gold Hazelnut bars, and the value of one share will not exceed six bars.
Trend Themes
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2. Brand Value Enhancement - Leveraging brand value to provide unique and innovative services to customers
3. Engaging Campaigns - Creating engaging campaigns to entice customers towards their products
Industry Implications
1. Chocolate Industry - Create similar investment opportunities to increase customer engagement and loyalty
2. Food and Beverage Industry - Explore innovative marketing strategies to promote products and enhance brand value
3. Finance Industry - Leverage the popularity and trend of unique investments to create new financial products for customers
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