Campbell's Kids in the Kitchen Inspires Bonding Over Food
Laura McQuarrie — December 11, 2019 — Lifestyle
References: campbells & prnewswire
Kids in the Kitchen is a new platform from Campbell's that is full of inspiration for families that want to spend quality time not just around the dinner table but in the kitchen as well. The platform helps to encourage kids and parents to bond over food by cooking and eating Campbell's recipes.
On the Kids in the Kitchen platform, families will find recipes based on Campbell's versatile Condensed soup line crafted by Chef Geoffrey Zakarian, restaurateur, Iron Chef, host of Food Network's The Kitchen and father of three.
Using staples like Campbell's classic Cream of Mushroom and Cream of Chicken, families can put together kid-friendly, chef-crafted recipes like Creamy Brussels Sprouts and Sausage Casserole with Parmesan Herb Crust.
Image Credit: Campbell's
On the Kids in the Kitchen platform, families will find recipes based on Campbell's versatile Condensed soup line crafted by Chef Geoffrey Zakarian, restaurateur, Iron Chef, host of Food Network's The Kitchen and father of three.
Using staples like Campbell's classic Cream of Mushroom and Cream of Chicken, families can put together kid-friendly, chef-crafted recipes like Creamy Brussels Sprouts and Sausage Casserole with Parmesan Herb Crust.
Image Credit: Campbell's
Trend Themes
1. Kid-friendly Cooking - Disruptive innovation opportunity: Develop innovative tools and resources to make cooking engaging and fun for kids.
2. Family Bonding - Disruptive innovation opportunity: Create platforms and experiences that encourage families to spend quality time together in the kitchen.
3. Chef-crafted Recipes - Disruptive innovation opportunity: Introduce new meal solutions that combine convenience with high-quality ingredients and gourmet taste.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Explore new product offerings and experiences that cater to family cooking and bonding.
2. Technology - Disruptive innovation opportunity: Develop interactive cooking platforms and tools for kids and families to enhance their culinary experiences.
3. Education - Disruptive innovation opportunity: Design educational programs and resources that promote cooking skills and healthy eating habits for children and parents.
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