Natural Light Wants to Give You Free Beer for Filing Your Taxes
Katherine Pendrill — May 19, 2020 — Marketing
References: prnewswire & delish
Natural Light wants to make the process of filing your taxes a little less painful by rewarding you with free beer.
Though the deadline for filing your taxes is usually in April, the date has been extended to July 15 this year due to the coronavirus pandemic. Though the extended date makes it easier to procrastinate, Natural Light is encouraging consumers to get it over with by offering them a free case of Natty Light. To take advantage of the special offer, you'll have to use the service TaxAct. After uploading confirmation from TaxAct to NaturalLight.com, you'll receive a rebate for your free case of beer.
Taxes are never fun, but thanks to Natural Light, you can celebrate getting them out of the way with some free drinks.
Image Credit: Natural Light.
Though the deadline for filing your taxes is usually in April, the date has been extended to July 15 this year due to the coronavirus pandemic. Though the extended date makes it easier to procrastinate, Natural Light is encouraging consumers to get it over with by offering them a free case of Natty Light. To take advantage of the special offer, you'll have to use the service TaxAct. After uploading confirmation from TaxAct to NaturalLight.com, you'll receive a rebate for your free case of beer.
Taxes are never fun, but thanks to Natural Light, you can celebrate getting them out of the way with some free drinks.
Image Credit: Natural Light.
Trend Themes
1. Beer Brand Tax-filing Incentives - Beer brands offering incentives for filing taxes creates a trend of using promotions to alleviate the pain of tax season.
2. Extended Tax Filing Deadlines - Extended tax filing deadlines due to the pandemic create a trend of brands capitalizing on the extra time by offering promotions and incentives.
3. Promotional Partnerships - Promotional partnerships between beer brands and tax service providers create a trend of collaborating to offer rewards for tax-filing consumers.
Industry Implications
1. Alcohol - The alcohol industry can explore disruptive innovation opportunities by partnering with tax service providers to create promotions that incentivize tax-filing consumers.
2. Tax Services - Tax service industries have an opportunity to innovate by forming partnerships with beer brands and offering exclusive promotions to attract more customers during tax season.
3. Promotions and Marketing - The promotions and marketing industry can capitalize on the trend of beer brands offering incentives for tax-filing by providing creative and engaging strategies for collaboration between brands and tax service providers.
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