HUN Appeals to Wine-Loving Millennials By Delivering Taste & Convenience
Laura McQuarrie — June 1, 2020 — Marketing
References: hunwines & foodanddrinktechnology
HUN is a newly launched premium canned wine brand from Millennial wine enthusiast Mark Woollard, who saw the need to create a canned wine range that delivered convenience, eco-friendly packaging and high-quality taste. HUN appeals to wine-loving Millennials with three premium products: a pale Rosé, a Sauvignon Blanc and a low-calorie sparkling Rosé that comes in at just 69 calories per can.
Although the premium canned wine brand is launching during a difficult time, it's reaching consumes with a simple tagline that says "Great Wine in a Can," messaging that asks "U Ok Hun?" and tongue-in-cheek advertising campaigns to reach Millennials in self-isolation. As Woollard puts it, "our brand aims to build a community based around supporting and entertaining, so what better time to put these values into practice?"
Image Credit: HUN
Although the premium canned wine brand is launching during a difficult time, it's reaching consumes with a simple tagline that says "Great Wine in a Can," messaging that asks "U Ok Hun?" and tongue-in-cheek advertising campaigns to reach Millennials in self-isolation. As Woollard puts it, "our brand aims to build a community based around supporting and entertaining, so what better time to put these values into practice?"
Image Credit: HUN
Trend Themes
1. Premium Canned Wine - Disruptive innovation opportunity: Create innovative packaging and delivery methods for premium canned wine to appeal to Millennials.
2. Convenience-driven Wine Packaging - Disruptive innovation opportunity: Develop eco-friendly and convenient packaging solutions for wine to cater to the needs of busy consumers.
3. Low-calorie Wine Options - Disruptive innovation opportunity: Capitalize on the demand for healthier choices by creating low-calorie wine options that resonate with health-conscious consumers.
Industry Implications
1. Wine Packaging - Disruptive innovation opportunity: Create innovative and sustainable packaging solutions specifically designed for the wine industry.
2. Delivery Services - Disruptive innovation opportunity: Develop specialized delivery services tailored for the transportation and preservation of premium canned wines.
3. Health and Wellness - Disruptive innovation opportunity: Explore the intersection of wine and health by developing low-calorie and healthier wine options to cater to health-conscious consumers.
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