Bacardi Has Three New Rum Cocktails That Don’t Require a Shaker
Katherine Pendrill — May 21, 2020 — Lifestyle
With summer just around the corner, Bacardi has just debuted three new ready-to-drink rum cocktails—no cocktail shaker required.
Bacardi knows that its rum is perfect for making cocktails, but it also knows that consumers don't always want to do all the work of whipping up a drink at home. To solve this dilemma, Bacardi has rolled out three new ready-to-drink rum cocktails in Lime & Soda, Limon & Lemonade, and Rum Punch flavors. The Lime & Soda version combines rum with lime zest, and bubbly soda water, while the Limon & Lemonade variety pairs rum with tart lemonade, and hints of lime and grapefruit. Finally, the Rum Punch combines rum with a fresh blend of pineapple, oranges, mango, and passionfruit.
Image Credit: Bacardi.
Bacardi knows that its rum is perfect for making cocktails, but it also knows that consumers don't always want to do all the work of whipping up a drink at home. To solve this dilemma, Bacardi has rolled out three new ready-to-drink rum cocktails in Lime & Soda, Limon & Lemonade, and Rum Punch flavors. The Lime & Soda version combines rum with lime zest, and bubbly soda water, while the Limon & Lemonade variety pairs rum with tart lemonade, and hints of lime and grapefruit. Finally, the Rum Punch combines rum with a fresh blend of pineapple, oranges, mango, and passionfruit.
Image Credit: Bacardi.
Trend Themes
1. Ready-to-drink Rum Cocktails - Bacardi’s new line of ready-to-drink rum cocktails provides convenience for consumers who want a delicious cocktail without the hassle of mixing ingredients.
2. Convenience Beverage Market - The growing popularity of ready-to-drink cocktails presents an opportunity for the beverage industry to expand its offerings and cater to consumers who value convenience.
3. Flavor Innovation - The introduction of unique flavors, such as lime & soda, limon & lemonade, and rum punch, in ready-to-drink rum cocktails showcases the potential for flavor innovation in the beverage industry.
Industry Implications
1. Alcoholic Beverage Industry - Bacardi's new ready-to-drink rum cocktails disrupt the alcoholic beverage industry by offering a convenient and refreshing alternative to traditional cocktails.
2. Convenience Store Industry - The ready-to-drink rum cocktail market opens up opportunities for convenience stores to stock innovative and on-the-go alcoholic beverage options.
3. Beverage Packaging Industry - The demand for ready-to-drink cocktail products prompts opportunities for the beverage packaging industry to create functional and appealing packaging solutions catered to convenience.
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